AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Praiz: French AI meeting recorder and conversation-intelligence platform that records and transcribes calls and meetings and feeds structured insights into the CRM for sales teams. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Praiz when analysing customer calls at scale to surface objections and deal risk matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
French AI meeting recorder and conversation-intelligence platform that records and transcribes calls and meetings and feeds structured insights into the CRM for sales teams.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Praiz is a French conversation-intelligence and AI meeting platform headquartered in Paris and founded in 2022. It is positioned for revenue and sales teams that want to capture, transcribe and analyse customer conversations and turn them into structured, decision-ready data. Praiz records and transcribes calls and meetings, supporting transcription across 100+ languages, then applies AI agents to extract signals such as deal qualification, pain points, objections, competitor mentions and churn risk. The platform places heavy emphasis on CRM automation: it offers custom field mapping and automated logging that synchronises summaries, notes and follow-ups into systems including HubSpot, Salesforce, Pipedrive, Zoho, Dynamics 365, Planhat and Attio, alongside a broad library of additional integrations. Praiz also exposes its conversation data through search and filtering, and provides an MCP server to connect conversations to large language models. The vendor describes specialised agents for frameworks such as MEDDIC and BANT, aimed at sales coaching and pipeline visibility. As of 2025/2026 the official website resolves to a live product serving multiple teams, and Praiz is a member of French Tech Grand Paris. It is best suited to sales and customer-facing organisations that need their conversations reflected accurately in the CRM. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Praiz is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Praiz |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Recording and transcription of calls and meetings in 100+ languages |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI agents that extract deal signals, pain points, objections and churn risk |
| Team usage | Clean structured transcripts of every call | Automated summaries and follow-up generation |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Deep CRM integration with custom field mapping and automated logging |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Searchable, filterable conversation data |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | MCP server to connect conversation data to large language models |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Praiz
Choose Praiz if you need sales teams logging meeting outcomes automatically into the crm — strengths include strong crm automation across many major sales platforms.
AmpUp
Praiz
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Praiz is strong for sales teams logging meeting outcomes automatically into the crm. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Praiz is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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