AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Pickle: An in-meeting AI notetaker for Zoom focused on SMB sales teams, capturing context, key moments, and summaries inside the Zoom app. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Pickle when adding time-stamped notes and action items during live sales meetings matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
An in-meeting AI notetaker for Zoom focused on SMB sales teams, capturing context, key moments, and summaries inside the Zoom app.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Pickle is a conversation-intelligence and AI notetaker product centered on Zoom, positioned for small and mid-sized business sales teams. Its AI Smart Notes is built as an in-meeting notetaker that surfaces pre-meeting context and captures important moments directly inside the Zoom app, rather than relying solely on a post-call summary. During calls it can automatically record meetings, generate AI summaries and transcripts, and let users add time-stamped notes and follow-up action items in real time. Features such as custom agenda templates help structure meetings, while Snapshots and Collections let users capture and share memorable moments with their team for coaching and knowledge sharing. By focusing on capturing, finding, and sharing key sales moments from Zoom meetings, Pickle aims to help revenue teams improve their sales process and keep deal context organized. It offers a free tier alongside paid and custom plans. Pickle is best suited to SMB sales representatives and teams that primarily run customer conversations on Zoom and want lightweight conversation intelligence tied tightly to that platform. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Pickle is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Pickle |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | In-meeting AI Smart Notes inside the Zoom app |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automatic recording, transcripts, and AI summaries |
| Team usage | Clean structured transcripts of every call | Real-time time-stamped notes and follow-up action items |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Custom agenda templates for structuring meetings |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Snapshots and Collections for capturing and sharing key moments |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Conversation-intelligence focus for sales teams |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Pickle
Choose Pickle if you need smb sales reps capturing and sharing key moments from zoom calls — strengths include tight, in-meeting integration with zoom.
AmpUp
Pickle
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Pickle is strong for smb sales reps capturing and sharing key moments from zoom calls. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Pickle is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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