AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. People.ai: Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and People.ai when giving revenue leaders visibility into buyer and seller engagement matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Enterprise revenue intelligence platform that automatically captures sales activity from emails, calls, and meetings and maps it to deals and accounts.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
People.ai is an enterprise revenue intelligence and RevOps platform built for B2B sales organizations with complex, multi-stakeholder deal cycles. Its core function is automated activity capture: the platform ingests go-to-market signals across emails, calendar events, calls, and meetings, then matches that activity to the right opportunities, accounts, and contacts inside CRM systems such as Salesforce. This removes much of the manual data entry sales reps would otherwise perform and gives revenue leaders a more complete view of buyer and seller engagement. On top of the captured data, People.ai layers analytics for deal scoring, account and relationship mapping, engagement scoring, and methodology operationalization (for example MEDDIC), plus a generative assistant for surfacing answers about deals and accounts. PeopleGlass, a spreadsheet-style interface, lets teams update CRM records in bulk. The platform is primarily aimed at mid-market and enterprise revenue, sales operations, and marketing teams that need reliable activity data feeding their forecasting and pipeline reviews rather than individual users seeking a lightweight notetaker. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); People.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | People.ai |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Automated activity capture across email, calendar, calls, and meetings |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | CRM data syncing and enrichment (Salesforce and other CRMs) |
| Team usage | Clean structured transcripts of every call | Account and relationship mapping for complex deals |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Deal and opportunity health scoring |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Generative AI assistant for querying deal and account data |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | PeopleGlass spreadsheet-style CRM editing interface |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
People.ai
Choose People.ai if you need automating crm activity logging for enterprise sales teams — strengths include reduces manual crm data entry by capturing activity automatically.
AmpUp
People.ai
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while People.ai is strong for automating crm activity logging for enterprise sales teams. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and People.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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