AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Notica: A mobile-first AI meeting assistant that records, transcribes, and summarizes meetings with action items, calendar sync, and an AI chat over past notes. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Notica when letting a bot join and record calls when the user cannot attend matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
A mobile-first AI meeting assistant that records, transcribes, and summarizes meetings with action items, calendar sync, and an AI chat over past notes.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notica is a mobile-first AI meeting assistant that records, transcribes, and summarizes meetings, surfacing key points and structured action items along with searchable notes. Built natively for iOS first, it is designed for professionals who meet on the go and want a fast mobile workflow, including instant AI summaries and an AI chat interface that lets users ask questions about their past meeting notes directly from a phone. Notica can capture audio from online meetings on platforms such as Zoom, Google Meet, and Microsoft Teams as well as in-person conversations, and an auto bot-join capability lets it join calls, record the conversation, and capture key points even when the user is away. It also processes pre-recorded audio files into transcripts and summaries, integrates with Google Calendar, and supports multiple languages. The app is developed by Apero Technologies Group, runs across iOS, iPadOS, macOS, visionOS, and watchOS with web access, and references security measures including TLS encryption in transit and AES-256 encryption at rest. It is offered with a free trial on iOS and the web. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Notica is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Notica |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Records, transcribes, and summarizes meetings with key points and action items |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Auto bot-join to capture Zoom, Google Meet, and Microsoft Teams calls |
| Team usage | Clean structured transcripts of every call | AI chat to query past meeting notes |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Audio file upload for transcript and summary generation |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Google Calendar sync and multi-language support |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Native apps across iOS, iPad, Mac, and web with encryption in transit and at rest |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Notica
Choose Notica if you need capturing and summarizing meetings from a phone while on the move — strengths include mobile-first workflow optimized for users who meet on the go.
AmpUp
Notica
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Notica is strong for capturing and summarizing meetings from a phone while on the move. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Notica is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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