AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Natively: A free, open-source desktop AI meeting assistant offering real-time transcription, structured notes, and on-call answers with local processing and bring-your-own-key support. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Natively when running a fully local, offline meeting assistant via ollama for sensitive discussions matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
A free, open-source desktop AI meeting assistant offering real-time transcription, structured notes, and on-call answers with local processing and bring-your-own-key support.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Natively is an open-source AI meeting assistant maintained by the Natively-AI-assistant project and actively developed through 2025 and 2026. It runs as a desktop application on macOS (Apple Silicon and Intel) and Windows, capturing meeting audio directly on the device rather than joining calls as a visible participant. Built with a Rust-based audio pipeline, it provides low-latency real-time transcription and generates structured, searchable meeting notes that include action items, decisions, and key moments, alongside an on-demand AI assist triggered by a keyboard shortcut. It offers several meeting modes for different contexts and works alongside major platforms such as Zoom, Google Meet, and Microsoft Teams. Natively is bring-your-own-key and supports providers including Google Gemini, OpenAI, Anthropic Claude, and Groq, plus a fully local option through Ollama so transcription and analysis can stay offline on the user's machine; meeting data is stored locally by default. As an indie, community-driven tool it positions itself as a free alternative to paid commercial assistants, though it relies on user-supplied API keys for cloud models and is still evolving. Verify current features and any policies on the official site. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Natively is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Natively |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Real-time transcription with a low-latency Rust-based audio pipeline |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Structured, searchable meeting notes with action items and decisions |
| Team usage | Clean structured transcripts of every call | On-demand AI assist via keyboard shortcut during calls |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Bring-your-own-key support for Gemini, OpenAI, Claude, and Groq |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Fully local/offline option through Ollama with local data storage by default |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Works alongside Zoom, Google Meet, and Microsoft Teams without a visible bot |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Natively
Choose Natively if you need capturing real-time transcripts and structured notes from calls without a visible bot — strengths include free and open source with active development.
AmpUp
Natively
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Natively is strong for capturing real-time transcripts and structured notes from calls without a visible bot. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Natively is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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