AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Mindtickle: Sales readiness platform whose Call AI conversation intelligence records, transcribes, and scores sales calls within a broader enablement suite. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Mindtickle when connecting call gaps to targeted training programs matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Sales readiness platform whose Call AI conversation intelligence records, transcribes, and scores sales calls within a broader enablement suite.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Mindtickle is a sales readiness and enablement platform whose conversation intelligence product, Call AI, records, transcribes, and analyzes sales conversations as part of a broader suite that also includes training, content management, and coaching. Call AI automatically captures buyer interactions and scores calls against defined winning behaviors such as talk-time ratio, pace, and the questions reps ask, giving leaders visibility into what is actually said on calls every day. It surfaces competitor mentions and buyer objections, and an AI copilot assists reps with objection handling, follow-ups, and drafting emails. What distinguishes Mindtickle is that conversation insights are tied directly into its readiness programs: gaps identified on calls can feed into targeted training and coaching plans, and call moments can be used as real-world examples within enablement content. The platform integrates with CRMs including Salesforce and Microsoft Dynamics. It is designed for sales enablement teams, sales leadership, and individual sellers at organizations that want call analysis connected to a structured training and coaching program rather than as a standalone notetaker. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Mindtickle is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Mindtickle |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Call recording and transcription (Call AI) |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI call scoring against defined winning behaviors |
| Team usage | Clean structured transcripts of every call | Competitor mention and objection detection |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | AI copilot for objection handling, follow-ups, and email drafting |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Integration of call insights with training and coaching programs |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | CRM integrations (Salesforce, Microsoft Dynamics) |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Mindtickle
Choose Mindtickle if you need recording and scoring sales calls for coaching — strengths include ties conversation insights directly into sales training and coaching.
AmpUp
Mindtickle
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Mindtickle is strong for recording and scoring sales calls for coaching. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Mindtickle is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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