AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Maestra: AI platform for transcription, subtitles, dubbing, and live captioning across many languages. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Maestra when adding live captions to webinars, streams, and meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AI platform for transcription, subtitles, dubbing, and live captioning across many languages.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Maestra is an AI-powered media platform that provides transcription, subtitling, translation, and dubbing for audio and video content, both on demand and in real time. For transcription, users upload audio or video and Maestra produces speech-to-text output with features such as speaker detection, punctuation, and timestamps. The platform can auto-generate subtitles and captions, which users can edit, style, and export in multiple formats, and it can translate that text across a large set of languages. Maestra also offers live transcription for meetings, webinars, and streams, with stated integrations for platforms including Zoom and Microsoft Teams, as well as live production tools. This makes it usable both as a post-production transcription and captioning service and as a real-time captioning layer over live sessions. Maestra is aimed at media companies, content creators, marketers, and organizations that need multilingual transcripts, subtitles, and captions, and that may also want real-time captioning for live events and meetings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Maestra is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Maestra |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | AI transcription with speaker detection, punctuation, and timestamps |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automatic subtitle and caption generation with editing tools |
| Team usage | Clean structured transcripts of every call | Translation of transcripts and subtitles across many languages |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Real-time live transcription for meetings, webinars, and streams |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Integrations with live and meeting platforms such as Zoom and Microsoft Teams |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | AI transcription with speaker detection, punctuation, and timestamps |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Maestra
Choose Maestra if you need generating multilingual subtitles for video content — strengths include covers both on-demand and real-time transcription needs.
AmpUp
Maestra
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Maestra is strong for generating multilingual subtitles for video content. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Maestra is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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