AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. MacWhisper: Native macOS transcription app from Amsterdam-based Goodsnooze that records and transcribes meetings locally using Whisper, with no cloud upload. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and MacWhisper when journalists and researchers transcribing recorded interviews matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Native macOS transcription app from Amsterdam-based Goodsnooze that records and transcribes meetings locally using Whisper, with no cloud upload.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
MacWhisper is a native macOS (and iOS) transcription app built by indie developer Jordi Bruin under his Amsterdam-based studio Goodsnooze. It uses OpenAI's Whisper models (and NVIDIA Parakeet) to turn audio and video into editable text directly on the user's device, so recordings never need to be sent to the cloud. Beyond transcribing existing files, MacWhisper can record and transcribe meetings from conferencing apps such as Zoom, Teams, Webex, Skype, Chime, and Discord, as well as system audio and microphone input, making it practical as a meeting transcription tool. It supports more than 100 languages and offers features like batch transcription, speaker grouping, search, and real-time dictation. Because all processing happens locally, it appeals to users with privacy and confidentiality requirements who prefer not to route sensitive conversations through third-party servers. The company is independently funded and has not been acquired. MacWhisper is distributed through its own website and the Mac App Store, with a free tier for basic offline transcription and paid options for advanced capabilities. It is best for Mac users who want a fast, private, on-device way to transcribe meetings and recordings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); MacWhisper is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | MacWhisper |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | On-device transcription using Whisper and NVIDIA Parakeet |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Records system audio from Zoom, Teams, Webex, and other apps |
| Team usage | Clean structured transcripts of every call | Supports 100+ languages |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Batch transcription and speaker grouping |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Real-time dictation |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Available on macOS and iOS |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
MacWhisper
Choose MacWhisper if you need mac users transcribing zoom or teams meetings privately on-device — strengths include all processing stays local, supporting privacy and confidentiality.
AmpUp
MacWhisper
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while MacWhisper is strong for mac users transcribing zoom or teams meetings privately on-device. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and MacWhisper is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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