AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Looppanel: AI research assistant that records, transcribes and auto-notes user interviews and calls, then organizes insights in a research repository. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Looppanel when running thematic and sentiment analysis across research calls matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AI research assistant that records, transcribes and auto-notes user interviews and calls, then organizes insights in a research repository.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Looppanel is an AI research and meeting assistant built for user interviews, usability tests and research calls. Its AI note-taker records or ingests interview recordings, transcribes the conversation, and automatically generates structured notes, quotes and summaries so researchers do not have to take notes manually during a session. The platform supports transcription in several languages and keeps recordings private without human access. Beyond transcription and notes, Looppanel adds an analysis layer: it performs AI thematic analysis to surface patterns across conversations, supports AI-assisted tagging tied to a discussion guide or emerging themes, runs sentiment analysis, and highlights important moments. Researchers can trace every insight back to the source recording, edit tags, search across projects, and share actionable video clips, with all findings collected in a central research repository for stakeholders. It also works with other data types such as survey responses and documents. Looppanel is aimed at UX researchers, product managers and design teams who run many interviews and need to turn recorded qualitative conversations into transcripts, notes and shareable insights faster than analyzing them by hand. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Looppanel is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Looppanel |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | AI note-taker that records and auto-generates notes from interviews and calls |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Transcription with support for multiple languages |
| Team usage | Clean structured transcripts of every call | AI thematic analysis to surface patterns across conversations |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | AI-assisted tagging based on discussion guides and emerging themes |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Sentiment analysis and automatic highlighting of key moments |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Shareable video clips and traceable links back to source recordings |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Looppanel
Choose Looppanel if you need transcribing and auto-noting user interviews and usability tests — strengths include purpose-built for interview transcription plus downstream qualitative analysis.
AmpUp
Looppanel
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Looppanel is strong for transcribing and auto-noting user interviews and usability tests. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Looppanel is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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