AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Klang: Swedish AI meeting transcription and conversation-intelligence platform with EU-hosted, GDPR-aligned processing and its own European speech models. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Klang when documenting interviews and investigations where verified transcripts are required (legal, audit, insurance, research) matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Swedish AI meeting transcription and conversation-intelligence platform with EU-hosted, GDPR-aligned processing and its own European speech models.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Klang is an AI transcription and conversation-intelligence platform developed and operated by Klang AI AB, headquartered in Helsingborg, Sweden. The company positions itself as European AI built in Sweden, running its own models that are adapted to European data-protection requirements, with EU-based data storage options and per-user encryption. Klang captures meetings, interviews and conversations and turns them into searchable, structured records: it transcribes with speaker identification, supports manual error correction and advanced editing, and generates summaries, decision items and action items automatically. A daily-briefing capability surfaces patterns and insights drawn from multiple conversations, and the platform makes prior discussions searchable so teams can revisit decisions. Klang is available as a web application and mobile apps, and connects to a range of workplace tools including Slack, Zoom, Google Workspace and Microsoft Teams. It is marketed toward sectors that require verified transcripts and compliance documentation, such as insurance claims investigation, legal firms, audit teams, research institutions and social services. The product is actively operating in 2025/2026 with a published team and live web and mobile applications. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Klang is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Klang |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | High-precision transcription with automatic error correction and speaker identification |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI-generated summaries, decision items and action items |
| Team usage | Clean structured transcripts of every call | Daily briefings highlighting patterns and insights across conversations |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Searchable conversation history |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Integrations with Slack, Zoom, Google Workspace and Microsoft Teams |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Web and mobile (iOS/Android) apps |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Klang
Choose Klang if you need transcribing and summarizing internal and client meetings for swedish and eu teams — strengths include european-built with its own models tuned to eu data-protection requirements.
AmpUp
Klang
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Klang is strong for transcribing and summarizing internal and client meetings for swedish and eu teams. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Klang is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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