AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Kapwing: Collaborative browser-based video editor with auto subtitle generation and video-to-text transcription. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Kapwing when collaboratively editing captions across a team matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Collaborative browser-based video editor with auto subtitle generation and video-to-text transcription.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Kapwing is a collaborative, browser-based video creation and editing platform that includes automatic subtitle generation and transcription among its core tools. Users can upload audio or video, or create content within the editor, and Kapwing's auto subtitle generator transcribes the spoken audio into time-synced captions that can be edited, restyled, and exported. The platform also offers a dedicated function to turn videos into text automatically, producing a transcript from the recording. Captions can be translated into many languages, supporting creators who publish across regions. Kapwing positions itself as a workspace for teams, with collaboration features that let multiple people work on the same project, alongside a broad set of editing tools such as trimming, resizing for different platforms, and adding text and graphics. It is aimed at social media teams, marketers, educators, and creators who need quick, editable captions and transcripts integrated directly into a video editing and collaboration workflow rather than a separate transcription service. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Kapwing is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Kapwing |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Automatic subtitle and caption generation |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Video-to-text transcription |
| Team usage | Clean structured transcripts of every call | Subtitle translation across many languages |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Browser-based collaborative editing workspace |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Editing tools for trimming, resizing, and styling captions |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Automatic subtitle and caption generation |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Kapwing
Choose Kapwing if you need adding auto-generated subtitles to social and marketing videos — strengths include collaboration features let teams work on the same project.
AmpUp
Kapwing
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Kapwing is strong for adding auto-generated subtitles to social and marketing videos. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Kapwing is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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