AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Equal Time: Meeting notes with speaking-time and inclusion analytics Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Equal Time when tracking speaking balance matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Meeting notes with speaking-time and inclusion analytics
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Equal Time is an AI meeting assistant that combines standard transcription and notes with a distinctive focus on participation and inclusion analytics. It records and transcribes meetings, generates summaries and action items, and additionally tracks talk-time and speaking balance so teams can see how participation is distributed across a call. This inclusion-oriented angle makes it useful for managers and facilitators who want more equitable meetings, in addition to the usual benefits of automatic notes. Equal Time works across common video platforms, makes notes searchable, and can share recaps with attendees. It also offers prompts and metrics intended to encourage balanced participation during meetings. Equal Time is typically adopted by teams and organizations that care about meeting culture and inclusion alongside documentation, and it differentiates itself from general notetakers by reporting on how people participate, not just what was said, which appeals to leaders trying to improve how their meetings run. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Equal Time is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Equal Time |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Recording and transcription |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI summaries and action items |
| Team usage | Clean structured transcripts of every call | Talk-time and participation analytics |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Inclusion prompts and metrics |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Searchable notes |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Recording and transcription |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Equal Time
Choose Equal Time if you need improving meeting inclusion — strengths include unique focus on participation and inclusion.
AmpUp
Equal Time
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Equal Time is strong for improving meeting inclusion. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Equal Time is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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