AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Deciphr: Deciphr is an AI platform that transcribes audio and video files and automatically repurposes them into transcripts, show notes, articles, social captions, and video reels. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Deciphr when marketers repurposing webinars and recorded talks into articles, newsletters, and social posts matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Deciphr is an AI platform that transcribes audio and video files and automatically repurposes them into transcripts, show notes, articles, social captions, and video reels.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Deciphr is an AI content-automation platform that transcribes audio and video—including podcasts, webinars, and meetings—and turns a single upload into a suite of derived content. After processing a recording, it generates a transcript plus assets such as show notes, episode summaries, chapters, quotes, SEO articles, FAQs, newsletters, social captions, audiograms, and video reels. Its built-in editor supports bulk editing, filler-word filtering, and automated speaker identification, letting users add speaker names and clean up text in-app. An AI chat assistant lets you query a transcript, brainstorm ideas, and pull suggestions from the uploaded content, and batch upload can pull from YouTube channels, playlists, or RSS feeds. Deciphr is aimed primarily at podcasters, YouTubers, webinar hosts, B2B marketers, agencies, and content creators whose main need is repurposing long-form recordings into many marketing assets rather than live meeting capture. It offers a free tier alongside paid Hobbyist, Professional, and Enterprise plans, with API access and advanced batch features available on higher tiers.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Deciphr is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Deciphr |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | AI transcription of audio and video files, including podcasts, webinars, and meetings |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automated repurposing into 75+ asset types (show notes, summaries, articles, FAQs, captions, newsletters) |
| Team usage | Clean structured transcripts of every call | Audiogram and video reel generation, plus an AI clip finder for social media |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | In-app editor with bulk editing, filler-word filtering, and automated speaker identification |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | AI chat assistant to query transcripts and brainstorm content ideas |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Batch upload from YouTube channels, playlists, or RSS feeds |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Deciphr
Choose Deciphr if you need podcasters generating show notes, transcripts, chapters, and clips from each episode — strengths include turns one recording into many ready-to-use marketing assets, saving significant manual repurposing time.
AmpUp
Deciphr
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Deciphr is strong for podcasters generating show notes, transcripts, chapters, and clips from each episode. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Deciphr is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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