AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. ColdCALR: AI cold-call roleplay and training tool where reps practice scripts against AI prospects and get scored on technique. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and ColdCALR when practicing objection handling for specific industries such as real estate or saas matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AI cold-call roleplay and training tool where reps practice scripts against AI prospects and get scored on technique.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
ColdCALR is an AI-powered cold-call training tool that simulates realistic outbound calling scenarios so sales professionals can practice their scripts and objection handling against AI-generated prospects. The AI plays the role of a prospect that raises objections, asks questions, and reacts in a way meant to mirror real conversations, letting reps rehearse repeatedly on demand without scheduling a live partner. After a practice session, ColdCALR provides objective, automated feedback and scoring on cold-calling technique and objection handling, helping reps see where their delivery and responses can improve. The tool includes a script builder for creating and refining cold-calling scripts, an analytics dashboard for tracking progress and appointment-setting metrics over time, and industry-specific templates with prebuilt scenarios for sectors such as real estate, SaaS, insurance, and recruiting. Notably, ColdCALR focuses on practice against AI rather than recording real prospect calls, which the product positions as a way to sidestep dual-consent recording concerns. It is aimed at individual reps, account executives, sales teams, and training directors who want low-pressure, repeatable cold-call practice. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); ColdCALR is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | ColdCALR |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | AI roleplay simulations of cold-call conversations with responsive AI prospects |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automated scoring and feedback on cold-calling technique and objection handling |
| Team usage | Clean structured transcripts of every call | Script builder for creating and refining cold-call scripts |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Analytics dashboard tracking practice progress and appointment-setting metrics |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Industry-specific scenario templates for real estate, SaaS, insurance, recruiting, and more |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | On-demand, around-the-clock practice without a live partner |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
ColdCALR
Choose ColdCALR if you need new reps rehearsing cold-call scripts before dialing real prospects — strengths include low-pressure environment for repeatable cold-call practice.
AmpUp
ColdCALR
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while ColdCALR is strong for new reps rehearsing cold-call scripts before dialing real prospects. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and ColdCALR is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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