AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Cogram: AI platform for the architecture, engineering and construction industry that automates meeting minutes and action items with strong privacy controls. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Cogram when consultants generating template-based records of client meetings matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AI platform for the architecture, engineering and construction industry that automates meeting minutes and action items with strong privacy controls.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Cogram is an AI platform built for the architecture, engineering and construction (AEC) industry, with automated meeting minutes as one of its core capabilities. Its notetaker captures both virtual and in-person meetings and generates minutes, decisions and action items using the firm's own templates, so output matches the documentation formats AEC teams already use. For virtual meetings it works with Zoom and Google Meet, and it integrates with Microsoft Teams, Outlook and calendars, as well as industry tools such as Procore and Autodesk, so meeting outputs can flow into project workflows. Beyond minutes, Cogram offers an assistant, email management, and support for RFIs, submittals and field reports, positioning meeting documentation as part of a wider project-administration suite. Privacy and security are emphasized: the company states it does not train AI models on customer data, holds SOC 2 Type II certification, supports SSO, MFA and role-based access controls, uses strong encryption in transit and at rest, and offers private-cloud or on-premises deployment options. Cogram is aimed at architects, engineers, consultants and contractors who need accurate, template-driven meeting records within a security-conscious, industry-specific platform. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Cogram is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Cogram |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Automated meeting minutes for virtual and in-person meetings |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Template-driven notes, decisions and action item capture |
| Team usage | Clean structured transcripts of every call | Integrations with Zoom, Google Meet, Microsoft Teams, Outlook, Procore and Autodesk |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Additional tools for RFIs, submittals, field reports and email management |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | SOC 2 Type II certification with SSO, MFA and role-based access controls |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Private-cloud or on-premises deployment options |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Cogram
Choose Cogram if you need construction and engineering firms automating project meeting minutes — strengths include tailored to aec documentation needs with customizable templates.
AmpUp
Cogram
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Cogram is strong for construction and engineering firms automating project meeting minutes. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Cogram is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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