AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Claap: Async video plus AI meeting recording and CRM updates Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Claap when meeting notes and highlights matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Async video plus AI meeting recording and CRM updates
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Claap is an AI meeting recorder and asynchronous video platform that helps teams capture calls and communicate without always meeting live. It records, transcribes, and summarizes meetings across major conferencing platforms, generating notes and action items, while also supporting short async video messages and screen recordings that teammates can watch on their own time. This dual focus — meeting capture plus async video — makes it appealing to distributed teams that want to reduce live meetings while keeping a searchable record of decisions. Claap can create highlights and clips from recordings, organize content into workspaces, and connect with tools like CRMs so meeting insights reach the right systems. It is commonly used by sales, product, and remote teams that value both clean meeting summaries and a library of shareable video. Rather than being only a notetaker, Claap positions itself as a hub for recorded knowledge and async collaboration built around video. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Slack, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Claap is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Claap |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Recording and transcription |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | AI summaries and action items |
| Team usage | Clean structured transcripts of every call | Async video messaging |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Highlights and clips |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | CRM and tool integrations |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Recording and transcription |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Claap
Choose Claap if you need async video updates — strengths include combines meeting notes with async video.
AmpUp
Claap
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Claap is strong for async video updates. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Claap is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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