AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Chorus by ZoomInfo: Conversation intelligence for sales calls inside ZoomInfo Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Chorus by ZoomInfo when deal and competitor analysis matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Conversation intelligence for sales calls inside ZoomInfo
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Chorus is a conversation-intelligence platform, now part of ZoomInfo, that records, transcribes, and analyzes sales calls and meetings to help revenue teams coach reps and understand deals. It captures conversations across major conferencing platforms, generates summaries and action items, and applies analytics to surface topics, competitor mentions, next steps, and risk signals across the pipeline. Rather than focusing on individual notes, Chorus aggregates conversation data at the team and deal level, giving managers visibility into what is working and where deals may stall, and it supports coaching through call libraries and highlights. As part of ZoomInfo, it can connect conversation insights with broader go-to-market data, and it integrates with CRMs so information flows into existing workflows. Chorus is aimed at mid-market and enterprise sales organizations that want deep, data-driven conversation intelligence tied to their revenue stack rather than a lightweight meeting notetaker. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, Salesforce. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Chorus by ZoomInfo is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Chorus by ZoomInfo |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Recording and transcription |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Conversation and deal intelligence |
| Team usage | Clean structured transcripts of every call | Coaching and call libraries |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Competitor and topic tracking |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | CRM integrations |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Recording and transcription |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Chorus by ZoomInfo
Choose Chorus by ZoomInfo if you need sales coaching at scale — strengths include deep, team-level conversation analytics.
AmpUp
Chorus by ZoomInfo
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Chorus by ZoomInfo is strong for sales coaching at scale. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Chorus by ZoomInfo is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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