AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Celeste AI: Brazilian Portuguese-focused AI voice and transcription platform offering on-demand transcription plus a meeting assistant and AI notes, with credit-based and subscription plans. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Celeste AI when companies needing pay-as-you-go transcription without fixed subscriptions matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Brazilian Portuguese-focused AI voice and transcription platform offering on-demand transcription plus a meeting assistant and AI notes, with credit-based and subscription plans.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Celeste AI is a Brazilian voice AI and transcription platform that specializes in Portuguese, particularly Brazilian Portuguese, while also processing audio in additional languages such as English, Spanish, German, Italian, and French. Originally known for automated audio-to-text transcription that the company positions as far more efficient than manual transcription, Celeste AI has expanded into a broader suite that includes a Meeting Assistant (Assistente de Reunião) and AI Notes (Notas de IA), alongside transcription and quality-monitoring offerings. The platform uses machine learning speech models tuned for Portuguese and is offered both as an on-demand service and via an API, so users and businesses can transcribe content as needed. Its on-demand model lets customers pay only for the hours they actually use by purchasing credits, with flexible subscription plans available for those who have recurring transcription needs. As a Brazilian company connected to local institutions such as FGV Ventures and the São José dos Campos technology park, Celeste AI is oriented toward the Brazilian market and Portuguese-language workflows, and it reports a growing user base. The service is currently operating, with a functioning login, demo requests, and support, and is suited to professionals and companies that need accurate Portuguese transcription and meeting documentation. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Celeste AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Celeste AI |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | AI transcription specialized for Brazilian Portuguese |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Meeting Assistant for capturing and documenting meetings |
| Team usage | Clean structured transcripts of every call | AI Notes for organizing transcribed content |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Support for multiple languages including English, Spanish, German, Italian, and French |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | On-demand credit-based usage plus flexible subscription plans |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | API access for integrating transcription into other workflows |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Celeste AI
Choose Celeste AI if you need brazilian teams transcribing meetings and calls in portuguese — strengths include strong focus on brazilian portuguese transcription accuracy.
AmpUp
Celeste AI
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Celeste AI is strong for brazilian teams transcribing meetings and calls in portuguese. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Celeste AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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