AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Castmagic: AI content platform that transcribes podcasts, videos, and recorded meetings with speaker diarization and turns them into show notes, summaries, and other assets. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Castmagic when turning recorded interviews and meetings into written content and highlights matters most. Run both through a week of actual calls to see which suits your workflow.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AI content platform that transcribes podcasts, videos, and recorded meetings with speaker diarization and turns them into show notes, summaries, and other assets.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Castmagic is an AI-powered content platform that transforms recorded audio and video into transcripts and a range of derived content. After a file is uploaded or imported, Castmagic transcribes it with speaker diarization and then automatically generates summaries, show notes, timestamps, titles, social media posts, newsletters, and other assets from the same recording. The platform integrates with sources including YouTube, Apple Podcasts, Google Drive, and Zoom, so recorded meetings and interviews can flow directly into a workspace for processing alongside podcast episodes. Castmagic includes semantic search across a media library, brand-voice customization, reusable templates, and commenting and approval workflows aimed at teams and agencies that manage content for multiple brands. While its marketing centers on podcasters and creators, the transcription, speaker labeling, and summary features make it applicable to meeting and interview recordings as well. It is intended for content teams, marketing agencies, podcasters, coaches, and sales organizations that want to convert recorded conversations into transcripts and repurposed written content rather than only a raw transcript. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Castmagic is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Castmagic |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Transcription of audio and video with speaker diarization |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Automatic generation of summaries, show notes, titles, and timestamps |
| Team usage | Clean structured transcripts of every call | Repurposing of recordings into social posts, newsletters, and blog content |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Direct import from sources including YouTube, Google Drive, and Zoom |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Semantic search across a media library of past recordings |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Multi-brand workspaces with templates and approval workflows for teams |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Castmagic
Choose Castmagic if you need transcribing podcast episodes and generating show notes and summaries — strengths include goes beyond transcription to produce ready-to-use written content from recordings.
AmpUp
Castmagic
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Castmagic is strong for transcribing podcast episodes and generating show notes and summaries. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Castmagic is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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