AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. BuildBetter: A no-bot meeting recorder (BB Recorder) that captures and processes calls locally on Mac, with optional cloud upload for team collaboration. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and BuildBetter when recording sales or research calls without a bot joining matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
A no-bot meeting recorder (BB Recorder) that captures and processes calls locally on Mac, with optional cloud upload for team collaboration.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
BuildBetter offers BB Recorder, a no-bot meeting recorder that captures meetings by recording system audio directly on the device rather than sending a bot into the call. On macOS it can run as a menu-bar (notch-style) recorder, a floating overlay, or a full-window app, and it includes smart auto-detection that begins recording when it detects a call. Recording, transcription, summarization, and even a live AI assistant for asking questions during a call can run locally using on-device models, so notes and transcripts can stay on the user's machine. Users can optionally upload recordings to BuildBetter's cloud for enhanced transcripts with speaker diarization, AI-powered summaries, and team collaboration. The broader BuildBetter platform is oriented toward product teams and customer-facing roles, helping aggregate insights across many calls and route them into tools such as Jira, Linear, and Notion. BB Recorder is available on macOS as well as iOS and Android. It is aimed at product, sales, customer success, and support teams that want privacy-conscious local capture with the option to escalate to cloud-based team features. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); BuildBetter is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | BuildBetter |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | No-bot recording that captures system audio locally |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | macOS recorder with menu-bar, floating overlay, and full-window modes |
| Team usage | Clean structured transcripts of every call | Smart auto-detection that starts recording when a call is detected |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Local transcription, summarization, and a live AI assistant |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Optional cloud upload for speaker diarization and team collaboration |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Routes insights into tools like Jira, Linear, and Notion |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
BuildBetter
Choose BuildBetter if you need product teams aggregating customer-call insights into jira, linear, or notion — strengths include local processing keeps recordings and notes on the device by default.
AmpUp
BuildBetter
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while BuildBetter is strong for product teams aggregating customer-call insights into jira, linear, or notion. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and BuildBetter is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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