AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Braina: Braina is a Windows AI assistant and speech-to-text software that handles voice dictation, voice commands, and transcription of recorded audio and video files including meetings and interviews. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and Braina when voice dictation for notes and documents on a windows pc matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Braina is a Windows AI assistant and speech-to-text software that handles voice dictation, voice commands, and transcription of recorded audio and video files including meetings and interviews.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Braina (short for "Brain Artificial") is a Windows desktop AI assistant and speech-to-text application developed by Brainasoft. For meeting-related work, it transcribes pre-recorded audio and video files (WAV, MP3, M4A, MP4) into text, handling content such as meetings, interviews, lectures, and broadcasts. Transcription runs locally on the user's computer, supports multiple speakers without voice training, and can output plain text, text with timestamps, and subtitle formats (SRT and WebVTT). It also offers live voice dictation into any application across many languages, plus voice commands for controlling the PC. Beyond transcription, Braina provides an interface to local and cloud large language models, note-taking with persistent memory, reminders, and document chat. It runs primarily on Windows, with companion iOS and Android apps that can remotely control a connected PC over Wi-Fi. It is aimed at professionals, students, and researchers who want desktop dictation and offline file transcription rather than an automated bot that joins live meetings.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); Braina is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | Braina |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Transcribe recorded audio and video files (WAV, MP3, M4A, MP4) to text |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Offline multi-speaker transcription with no voice training required |
| Team usage | Clean structured transcripts of every call | Output to plain text, timestamped text, SRT and WebVTT subtitles |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Live voice dictation into any application across many languages |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Voice commands for PC control plus note-taking and reminders |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Interface to local and cloud large language models |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Braina
Choose Braina if you need transcribing recorded meetings and interviews into text or subtitles — strengths include transcription runs locally on your own computer for privacy.
AmpUp
Braina
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while Braina is strong for transcribing recorded meetings and interviews into text or subtitles. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and Braina is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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