AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. aTrain: Open-source offline transcription tool from the University of Graz that turns recorded meetings and interviews into text using Whisper and speaker detection. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and aTrain when universities and public bodies needing gdpr-friendly local transcription matters most. Try them side by side on real calls before deciding — needs vary by team.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Open-source offline transcription tool from the University of Graz that turns recorded meetings and interviews into text using Whisper and speaker detection.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
aTrain is a free, open-source desktop application for offline speech transcription, developed by researchers at the Business Analytics and Data Science Center of the University of Graz in Austria. It provides a graphical interface around OpenAI's Whisper model (via the faster-whisper implementation) so users with no programming experience can transcribe recorded meetings, interviews, lectures, and other audio. Because all processing happens locally on the user's own computer, no audio or text is uploaded to any server, which makes it well suited to privacy-sensitive and GDPR-conscious environments such as universities, public institutions, and research teams. aTrain supports a wide range of languages and adds speaker detection through pyannote.audio so contributions from different participants can be separated. Transcripts can be exported in formats compatible with qualitative-analysis software such as MAXQDA, ATLAS.ti, and NVivo. It runs on Windows (including a Microsoft Store distribution) with GPU acceleration on NVIDIA hardware, and is distributed under the AGPL-3.0 license. It is best for researchers, academics, and organizations that need accurate, local, no-cloud transcription of recorded conversations. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); aTrain is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | aTrain |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Offline, fully local transcription with no data leaving the device |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Built on OpenAI Whisper via the faster-whisper engine |
| Team usage | Clean structured transcripts of every call | Speaker detection/diarization using pyannote.audio |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Exports compatible with MAXQDA, ATLAS.ti, and NVivo |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Graphical interface requiring no programming skills |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | NVIDIA GPU acceleration support |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
aTrain
Choose aTrain if you need researchers transcribing recorded interviews for qualitative analysis — strengths include free and open source under agpl-3.0.
AmpUp
aTrain
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while aTrain is strong for researchers transcribing recorded interviews for qualitative analysis. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and aTrain is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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