AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. AmplifAI: AmplifAI is an AI-powered contact center platform that transcribes and analyzes customer conversations across voice, chat, and messaging to automate quality assurance, coaching, and CX intelligence. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AmpUp when sales orgs wanting coaching on every call instead of a small reviewed sample matters most, and AmplifAI when surfacing customer sentiment, intent, and root-cause insights from conversation transcripts matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
AmplifAI is an AI-powered contact center platform that transcribes and analyzes customer conversations across voice, chat, and messaging to automate quality assurance, coaching, and CX intelligence.
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmplifAI is a contact center performance and customer-experience platform that unifies data across voice, chat, email, social, CRM, and workforce systems into a single source of truth. Its conversational intelligence layer captures call recordings and uses speech-to-text to transcribe conversations, then analyzes them for sentiment, intent, call reasons, themes, and behavioral signals. Rather than sampling a small percentage of interactions, its Automated QA evaluates conversations across channels and connects findings directly to coaching workflows. An "Ask Your Transcripts" feature provides a natural-language interface for querying call transcripts, QA scores, and CX metrics on demand, while real-time transcription, sentiment, and next-best-action guidance support agents during live interactions, including auto-summarized notes and dispositions. The platform is built for contact center teams—agents, team leaders, quality analysts, and CX leadership—across industries such as retail, financial services, healthcare, BPOs, and communications. It rounds out its offering with role-based performance dashboards, predictive NPS, root-cause analysis, gamification, and recognition tools to drive measurable performance improvements.
Best suited for
AmpUp is a free tier with paid upgrades (freemium); AmplifAI is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | AmpUp | AmplifAI |
|---|---|---|
| Core capability | Native notetaker that auto-joins meetings across dialer, video, and phone | Speech-to-text transcription of voice calls plus analysis of chat and messaging conversations |
| Standout feature | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola | Conversational intelligence surfacing sentiment, intent, call reasons, and behavioral signals |
| Team usage | Clean structured transcripts of every call | Ask Your Transcripts: natural-language Q&A across call transcripts, QA data, and CX metrics |
| Integrations | Sales Brain analysis of winning behaviors versus performance gaps | Automated QA scoring conversations across channels and triggering tailored coaching |
| Languages & capture | Atlas pre-call prep briefs and immediate post-call coaching debriefs | Real-time transcription, sentiment, and next-best-action guidance with auto-summarized after-call notes |
| Best-fit workflow | Skill Lab practice scenarios generated from real pipeline objections | Unified data integration across voice, chat, CRM, surveys, and workforce systems with role-based performance dashboards |
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
AmplifAI
Choose AmplifAI if you need automating quality assurance by transcribing and scoring customer service calls at scale — strengths include combines call transcription and conversation analytics with qa, coaching, and performance management in one platform.
AmpUp
AmplifAI
It depends on your workflow. AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample, while AmplifAI is strong for automating quality assurance by transcribing and scoring customer service calls at scale. Both transcribe and summarize meetings.
AmpUp is a free tier with paid upgrades and AmplifAI is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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