Aircover: Real-time in-call AI sales coach that surfaces answers, battlecards, and CRM updates live during sales meetings. Strella: AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aircover when coaching reps live during sales calls with battlecards and expert answers matters most, and Strella when b2b and b2c qualitative studies with built-in recruitment matters most. Try them side by side on real calls before deciding — needs vary by team.
Real-time in-call AI sales coach that surfaces answers, battlecards, and CRM updates live during sales meetings.
AI-moderated customer research platform that runs in-depth interviews and synthesizes findings in real time, with an option for human-led calls.
Aircover is a real-time AI sales coaching and enablement platform that runs inside live sales calls. It integrates with Zoom and Google Meet to listen to conversations as they happen and surface in-the-moment support to reps, including expert answers to technical and competitive questions, objection handling, battlecards, and next-best-asks. Acting as a virtual sales engineer, Aircover helps reps adapt to pivots in a conversation without waiting for post-call review. After each call, the platform generates AI summaries, detailed notes, suggested next steps, and draft follow-up emails, and it can map and sync fields like MEDDPICC, BANT, and SPICED into Salesforce so RevOps captures the data that matters. It also offers conversation intelligence and deal-risk analysis, plus an "Ask Aircover" tool for querying revenue data. Aircover integrates with Salesforce, Highspot, Salesloft, and email platforms. It is aimed at enterprise and mid-market sales teams, including sales development, enterprise account executives, sales enablement, and customer success, that want live coaching during calls combined with automated post-call documentation and CRM hygiene. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Strella is an AI-powered customer research platform designed to run in-depth interviews and generate actionable insights in hours rather than weeks. Teams create a study in minutes using AI-generated, unbiased discussion guides that any team member can refine and launch, and they can either lead interviews themselves or hand moderation to Strella's AI moderator for faster results. During AI-moderated sessions, the platform conducts the conversation and adapts questions in real time based on each participant's responses, asking thoughtful follow-up questions to explore topics more deeply. Strella handles study logistics including recruitment, incentives, and scheduling, and offers a choice between interviewing customers a team already knows or recruiting from a panel of millions of global participants with targeting across professional, demographic, and behavioral segments; it supports research in dozens of languages for both B2B and B2C studies. On the analysis side, the platform synthesizes findings in real time, identifies themes across participants and segments, and lets researchers chat with their research to generate video highlight reels and pull insights at multiple levels, from an individual participant up to broader strategic patterns. The company is venture-backed and reports use by recognized consumer brands. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aircover is a free tier with paid upgrades (freemium); Strella is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aircover | Strella |
|---|---|---|
| Core capability | Real-time in-call coaching on Zoom and Google Meet | AI moderator conducting adaptive, in-depth interviews in real time |
| Standout feature | Live expert answers, battlecards, and objection handling | Optional human-led moderation alongside AI-moderated sessions |
| Team usage | Automated post-call summaries, notes, and follow-up email drafts | AI-generated unbiased discussion guides editable by the team |
| Integrations | CRM field mapping for MEDDPICC, BANT, and SPICED into Salesforce | Recruitment, incentives, and scheduling handled in-platform |
| Languages & capture | Conversation intelligence and deal-risk analysis | Real-time synthesis with cross-participant and segment-level themes |
| Best-fit workflow | Integrations with Salesforce, Highspot, Salesloft, and email | Chat-with-research and video highlight reel generation |
Aircover
Choose Aircover if you need coaching reps live during sales calls with battlecards and expert answers — strengths include assists reps during the call instead of only after it ends.
Strella
Choose Strella if you need rapid customer discovery and concept validation interviews — strengths include flexibility to run interviews via ai or have a human moderate.
Aircover
Strella
It depends on your workflow. Aircover is strong for coaching reps live during sales calls with battlecards and expert answers, while Strella is strong for rapid customer discovery and concept validation interviews. Both transcribe and summarize meetings.
Aircover is a free tier with paid upgrades and Strella is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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