Aircover: Real-time in-call AI sales coach that surfaces answers, battlecards, and CRM updates live during sales meetings. AmpUp: AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aircover when coaching reps live during sales calls with battlecards and expert answers matters most, and AmpUp when adding a coaching and skill-practice layer on top of an existing recorder like gong or fireflies matters most. Run both through a week of actual calls to see which suits your workflow.
Real-time in-call AI sales coach that surfaces answers, battlecards, and CRM updates live during sales meetings.
AI sales coaching platform with a native notetaker that records and transcribes calls, then delivers prep briefs, debriefs, and practice scenarios.
Aircover is a real-time AI sales coaching and enablement platform that runs inside live sales calls. It integrates with Zoom and Google Meet to listen to conversations as they happen and surface in-the-moment support to reps, including expert answers to technical and competitive questions, objection handling, battlecards, and next-best-asks. Acting as a virtual sales engineer, Aircover helps reps adapt to pivots in a conversation without waiting for post-call review. After each call, the platform generates AI summaries, detailed notes, suggested next steps, and draft follow-up emails, and it can map and sync fields like MEDDPICC, BANT, and SPICED into Salesforce so RevOps captures the data that matters. It also offers conversation intelligence and deal-risk analysis, plus an "Ask Aircover" tool for querying revenue data. Aircover integrates with Salesforce, Highspot, Salesloft, and email platforms. It is aimed at enterprise and mid-market sales teams, including sales development, enterprise account executives, sales enablement, and customer success, that want live coaching during calls combined with automated post-call documentation and CRM hygiene. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AmpUp is an AI sales coaching and conversation intelligence platform for revenue teams that aims to coach on every call rather than a small sample. Its native notetaker joins meetings automatically across dialer, video, and phone, producing clean structured transcripts, and it can also ingest conversation data from existing platforms such as Gong, Chorus, Fireflies, Fathom, and Granola. The platform organizes coaching around several components: Sales Brain analyzes interaction patterns to identify winning behaviors versus performance gaps; Atlas delivers meeting-prep briefs before calls and coaching debriefs immediately after; Skill Lab generates practice scenarios based on real objections from the current pipeline; and the Notetaker feeds call data back into the coaching loop. AmpUp targets sales coaching at scale, deal execution and pipeline progression, rep onboarding and ramp acceleration, knowledge transfer across teams, and meeting prep with post-call analysis. Because it can sit on top of an existing conversation-intelligence stack or capture calls directly, it can serve as a dedicated coaching layer for teams that already record calls elsewhere. AmpUp is a live, operating product in 2025/2026 and is positioned as a sales/meeting tool rather than a contact-center QA system. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aircover is a free tier with paid upgrades (freemium); AmpUp is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aircover | AmpUp |
|---|---|---|
| Core capability | Real-time in-call coaching on Zoom and Google Meet | Native notetaker that auto-joins meetings across dialer, video, and phone |
| Standout feature | Live expert answers, battlecards, and objection handling | Ingestion of conversation data from Gong, Chorus, Fireflies, Fathom, and Granola |
| Team usage | Automated post-call summaries, notes, and follow-up email drafts | Clean structured transcripts of every call |
| Integrations | CRM field mapping for MEDDPICC, BANT, and SPICED into Salesforce | Sales Brain analysis of winning behaviors versus performance gaps |
| Languages & capture | Conversation intelligence and deal-risk analysis | Atlas pre-call prep briefs and immediate post-call coaching debriefs |
| Best-fit workflow | Integrations with Salesforce, Highspot, Salesloft, and email | Skill Lab practice scenarios generated from real pipeline objections |
Aircover
Choose Aircover if you need coaching reps live during sales calls with battlecards and expert answers — strengths include assists reps during the call instead of only after it ends.
AmpUp
Choose AmpUp if you need sales orgs wanting coaching on every call instead of a small reviewed sample — strengths include coaching layer that can sit on top of an existing conversation-intelligence stack or capture calls directly.
Aircover
AmpUp
It depends on your workflow. Aircover is strong for coaching reps live during sales calls with battlecards and expert answers, while AmpUp is strong for sales orgs wanting coaching on every call instead of a small reviewed sample. Both transcribe and summarize meetings.
Aircover is a free tier with paid upgrades and AmpUp is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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