Aircover: Real-time in-call AI sales coach that surfaces answers, battlecards, and CRM updates live during sales meetings. Great Question: All-in-one UX research platform combining recruitment, scheduling, and AI analysis of interviews into a connected research repository. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aircover when coaching reps live during sales calls with battlecards and expert answers matters most, and Great Question when auto-summarizing and tagging interview sessions with ai matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Real-time in-call AI sales coach that surfaces answers, battlecards, and CRM updates live during sales meetings.
All-in-one UX research platform combining recruitment, scheduling, and AI analysis of interviews into a connected research repository.
Aircover is a real-time AI sales coaching and enablement platform that runs inside live sales calls. It integrates with Zoom and Google Meet to listen to conversations as they happen and surface in-the-moment support to reps, including expert answers to technical and competitive questions, objection handling, battlecards, and next-best-asks. Acting as a virtual sales engineer, Aircover helps reps adapt to pivots in a conversation without waiting for post-call review. After each call, the platform generates AI summaries, detailed notes, suggested next steps, and draft follow-up emails, and it can map and sync fields like MEDDPICC, BANT, and SPICED into Salesforce so RevOps captures the data that matters. It also offers conversation intelligence and deal-risk analysis, plus an "Ask Aircover" tool for querying revenue data. Aircover integrates with Salesforce, Highspot, Salesloft, and email platforms. It is aimed at enterprise and mid-market sales teams, including sales development, enterprise account executives, sales enablement, and customer success, that want live coaching during calls combined with automated post-call documentation and CRM hygiene. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Great Question is a UX research platform that consolidates participant recruitment, study setup, and AI analysis into a single workflow for product managers, designers, UX researchers, and research operations teams. On the recruitment side it offers access to a large participant panel, the ability to build customer panels from CRM systems, automated screening, eligibility rules, incentive payments, and a research calendar for scheduling one-on-one, collective, or round-robin interviews. For conducting research it supports moderated user interviews, AI-moderated interviews, unmoderated prototype testing with Figma, surveys, card sorting, tree testing, and focus groups, with observer rooms for live team participation. After sessions, Great Question's AI analysis generates summaries, chapters, highlights, and tags, and builds a searchable research repository where transcripts, themes, highlight reels, and insights are connected so teams can query their entire body of research. It offers a wide range of integrations and an MCP that lets users run and analyze research from AI tools, and meets enterprise requirements with SOC 2 Type II, GDPR, and HIPAA compliance. The platform aims to take research from recruitment through synthesis without stitching together multiple tools. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aircover is a free tier with paid upgrades (freemium); Great Question is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aircover | Great Question |
|---|---|---|
| Core capability | Real-time in-call coaching on Zoom and Google Meet | AI analysis generating summaries, chapters, highlights, and tags from interviews |
| Standout feature | Live expert answers, battlecards, and objection handling | Searchable research repository connecting transcripts, themes, and insights |
| Team usage | Automated post-call summaries, notes, and follow-up email drafts | Participant recruitment from a large panel plus CRM-based custom panels |
| Integrations | CRM field mapping for MEDDPICC, BANT, and SPICED into Salesforce | Scheduling, screening, eligibility rules, and incentive payments |
| Languages & capture | Conversation intelligence and deal-risk analysis | Moderated, AI-moderated, and unmoderated study methods including prototype testing |
| Best-fit workflow | Integrations with Salesforce, Highspot, Salesloft, and email | 50+ integrations plus an MCP for running research from AI tools |
Aircover
Choose Aircover if you need coaching reps live during sales calls with battlecards and expert answers — strengths include assists reps during the call instead of only after it ends.
Great Question
Choose Great Question if you need recruiting participants and scheduling user interviews end to end — strengths include handles recruitment, study execution, and analysis in one platform.
Aircover
Great Question
It depends on your workflow. Aircover is strong for coaching reps live during sales calls with battlecards and expert answers, while Great Question is strong for recruiting participants and scheduling user interviews end to end. Both transcribe and summarize meetings.
Aircover is a free tier with paid upgrades and Great Question is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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