Aircover: Real-time in-call AI sales coach that surfaces answers, battlecards, and CRM updates live during sales meetings. Gladia: Developer-focused speech-to-text API with real-time and async transcription, diarization, and meeting-bot integrations. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aircover when coaching reps live during sales calls with battlecards and expert answers matters most, and Gladia when adding live captions and transcripts to video-conferencing products matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Real-time in-call AI sales coach that surfaces answers, battlecards, and CRM updates live during sales meetings.
Developer-focused speech-to-text API with real-time and async transcription, diarization, and meeting-bot integrations.
Aircover is a real-time AI sales coaching and enablement platform that runs inside live sales calls. It integrates with Zoom and Google Meet to listen to conversations as they happen and surface in-the-moment support to reps, including expert answers to technical and competitive questions, objection handling, battlecards, and next-best-asks. Acting as a virtual sales engineer, Aircover helps reps adapt to pivots in a conversation without waiting for post-call review. After each call, the platform generates AI summaries, detailed notes, suggested next steps, and draft follow-up emails, and it can map and sync fields like MEDDPICC, BANT, and SPICED into Salesforce so RevOps captures the data that matters. It also offers conversation intelligence and deal-risk analysis, plus an "Ask Aircover" tool for querying revenue data. Aircover integrates with Salesforce, Highspot, Salesloft, and email platforms. It is aimed at enterprise and mid-market sales teams, including sales development, enterprise account executives, sales enablement, and customer success, that want live coaching during calls combined with automated post-call documentation and CRM hygiene. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Gladia is a speech-to-text API built for developers and product teams who want to embed transcription and audio intelligence into their own applications, including meeting assistants and note-taking tools. It offers both asynchronous transcription of pre-recorded audio and video files and a real-time streaming engine over WebSocket that returns results with low latency, making it suitable for live meetings and calls. The platform handles a wide range of languages with automatic language detection and code-switching, so it can follow conversations where participants switch languages mid-call. For meeting use cases, Gladia provides speaker diarization to label who said what, word-level timestamps, custom vocabulary, and audio-intelligence features such as summarization, sentiment analysis, and action-item extraction. It also offers meeting-bot integration that can join Zoom, Google Meet, and Microsoft Teams sessions to capture audio. Gladia positions itself as infrastructure rather than an end-user product, so companies typically use it to power their own transcription, captioning, or conversation-analytics features while relying on Gladia's compliance posture for data handling. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aircover is a free tier with paid upgrades (freemium); Gladia is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aircover | Gladia |
|---|---|---|
| Core capability | Real-time in-call coaching on Zoom and Google Meet | Real-time streaming transcription over WebSocket with low latency |
| Standout feature | Live expert answers, battlecards, and objection handling | Asynchronous transcription for pre-recorded audio and video files |
| Team usage | Automated post-call summaries, notes, and follow-up email drafts | Speaker diarization with word-level timestamps |
| Integrations | CRM field mapping for MEDDPICC, BANT, and SPICED into Salesforce | Multilingual transcription with automatic language detection and code-switching |
| Languages & capture | Conversation intelligence and deal-risk analysis | Audio intelligence: summaries, sentiment analysis, and action-item extraction |
| Best-fit workflow | Integrations with Salesforce, Highspot, Salesloft, and email | Meeting-bot integration for Zoom, Google Meet, and Microsoft Teams |
Aircover
Choose Aircover if you need coaching reps live during sales calls with battlecards and expert answers — strengths include assists reps during the call instead of only after it ends.
Gladia
Choose Gladia if you need powering a custom ai meeting assistant or note-taker — strengths include single api covers both batch and real-time transcription use cases.
Aircover
Gladia
It depends on your workflow. Aircover is strong for coaching reps live during sales calls with battlecards and expert answers, while Gladia is strong for powering a custom ai meeting assistant or note-taker. Both transcribe and summarize meetings.
Aircover is a free tier with paid upgrades and Gladia is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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