Aircall: Cloud phone and call center platform with built-in AI conversation intelligence: transcription, call summaries, sentiment, and call scoring. Orum: AI-powered parallel and power dialer for sales teams with automatic call recording, real-time assist, AI scoring, and roleplay coaching. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aircall when running outbound and inbound sales calling with ai transcription matters most, and Orum when coaching reps with real-time assist and automatic call scoring matters most. Try them side by side on real calls before deciding — needs vary by team.
Cloud phone and call center platform with built-in AI conversation intelligence: transcription, call summaries, sentiment, and call scoring.
AI-powered parallel and power dialer for sales teams with automatic call recording, real-time assist, AI scoring, and roleplay coaching.
Aircall is a cloud-based phone and call center platform widely used by sales and support teams, with an integrated AI conversation intelligence layer that runs across calls rather than as a separate bolt-on system. Its core function is to handle business calling through features like power dialing, call recording, IVR, queueing, and routing, while Aircall AI transcribes conversations and analyzes them for insights. The conversation intelligence capabilities include AI-generated call summaries, key topic recognition, sentiment analysis, talk-to-listen ratios, transcription text search, and call scoring, which together help teams spot coaching opportunities and understand customer objections and buying signals. Aircall centralizes communications in a Workspace that brings voice, text, voicemail, and WhatsApp into a threaded view around each customer, with access to recordings and transcripts. The platform logs activity and transcripts to connected CRMs, and an analytics add-on extends dashboards with advanced filters, longer history, and KPI drill-downs. Aircall is aimed at sales and customer-facing teams that want a reliable cloud phone system with conversation intelligence included, rather than running a separate dialer and analysis tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Orum is an AI-powered sales dialer platform built for sales development teams that make high volumes of outbound calls. Its core function is to maximize live conversations through power and parallel dialing, calling multiple numbers at once and connecting reps only when a real person answers, while routing past voicemails and busy signals so reps stay in back-to-back conversations. Around the dialer, Orum layers AI features for recording, coaching, and analysis. Every call is automatically logged and recorded, with timestamps that make it easy to revisit specific moments, and Orum integrates with conversation intelligence tools so recordings flow into a team's existing stack. Its Assist feature listens to conversations in real time and surfaces the right response when a rep needs it, such as handling an objection, responding to a competitor mention, or recognizing a buying signal. Orum also offers an AI coaching suite with automatic call scoring against proven criteria, scenario-based AI roleplay practice, and coaching portals that build each rep's coaching playlist from performance trends. Orum is aimed at SDR and outbound sales teams that want to combine high-efficiency dialing with AI-driven coaching. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Aircall is a free tier with paid upgrades (freemium); Orum is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aircall | Orum |
|---|---|---|
| Core capability | Cloud calling with power dialing, recording, IVR, and routing | Power and parallel dialing with live-answer detection |
| Standout feature | AI call summaries with key topic recognition | Automatic call logging and recording with timestamps |
| Team usage | Sentiment analysis and talk-to-listen ratios | Real-time Assist surfacing objection and competitor responses |
| Integrations | Transcription with text search and call scoring | AI call scoring against proven criteria |
| Languages & capture | CRM logging and an advanced analytics add-on | Scenario-based AI roleplay and coaching portals |
Aircall
Choose Aircall if you need running outbound and inbound sales calling with ai transcription — strengths include conversation intelligence is built into the phone system itself.
Orum
Choose Orum if you need increasing live connect rates for sdr outbound calling — strengths include parallel dialing maximizes live conversations per session.
Aircall
Orum
It depends on your workflow. Aircall is strong for running outbound and inbound sales calling with ai transcription, while Orum is strong for increasing live connect rates for sdr outbound calling. Both transcribe and summarize meetings.
Aircall is a free tier with paid upgrades and Orum is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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