Aircall: Cloud phone and call center platform with built-in AI conversation intelligence: transcription, call summaries, sentiment, and call scoring. Notably: Notably is an AI-powered qualitative research platform that transcribes interview recordings and analyzes notes, transcripts, and other research data into themes and insights. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Aircall when running outbound and inbound sales calling with ai transcription matters most, and Notably when synthesizing qualitative data into themes and insights for market research and agencies matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Cloud phone and call center platform with built-in AI conversation intelligence: transcription, call summaries, sentiment, and call scoring.
Notably is an AI-powered qualitative research platform that transcribes interview recordings and analyzes notes, transcripts, and other research data into themes and insights.
Aircall is a cloud-based phone and call center platform widely used by sales and support teams, with an integrated AI conversation intelligence layer that runs across calls rather than as a separate bolt-on system. Its core function is to handle business calling through features like power dialing, call recording, IVR, queueing, and routing, while Aircall AI transcribes conversations and analyzes them for insights. The conversation intelligence capabilities include AI-generated call summaries, key topic recognition, sentiment analysis, talk-to-listen ratios, transcription text search, and call scoring, which together help teams spot coaching opportunities and understand customer objections and buying signals. Aircall centralizes communications in a Workspace that brings voice, text, voicemail, and WhatsApp into a threaded view around each customer, with access to recordings and transcripts. The platform logs activity and transcripts to connected CRMs, and an analytics add-on extends dashboards with advanced filters, longer history, and KPI drill-downs. Aircall is aimed at sales and customer-facing teams that want a reliable cloud phone system with conversation intelligence included, rather than running a separate dialer and analysis tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Notably is an end-to-end qualitative research platform built for analyzing and synthesizing research data rather than capturing live meetings. Teams import diverse inputs—video and audio interview recordings, written notes, usability test recordings, and survey exports—into a centralized research repository. Its interview transcription feature imports cloud recordings and transcribes video and audio so researchers can analyze the spoken content. Notably's AI then automates much of the synthesis: it generates highlights and tags, surfaces themes, produces insight summaries, and can run sentiment analysis across an entire study. A library of customizable AI templates supports stages of the research process, from thematic analysis to persona creation, user journeys, and reporting with AI-generated visuals. Notably is aimed at UX and product researchers, market researchers, agencies, design strategists, academics, and consultants who already have collected data and want faster time-to-insight. Notably does not recruit participants, run surveys, or conduct interviews itself; it focuses on analysis and the research repository. It is a web-based, end-user SaaS product.
Best suited for
Aircall is a free tier with paid upgrades (freemium); Notably is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Aircall | Notably |
|---|---|---|
| Core capability | Cloud calling with power dialing, recording, IVR, and routing | Interview transcription from imported video and audio recordings |
| Standout feature | AI call summaries with key topic recognition | AI-generated highlights and tags on transcripts |
| Team usage | Sentiment analysis and talk-to-listen ratios | Automatic theme extraction and insight summaries |
| Integrations | Transcription with text search and call scoring | Sentiment analysis across an entire study |
| Languages & capture | CRM logging and an advanced analytics add-on | Customizable AI research templates (thematic analysis, personas, journeys) |
| Best-fit workflow | Cloud calling with power dialing, recording, IVR, and routing | Centralized qualitative research repository with interactive reports |
Aircall
Choose Aircall if you need running outbound and inbound sales calling with ai transcription — strengths include conversation intelligence is built into the phone system itself.
Notably
Choose Notably if you need transcribing and analyzing user interview recordings for ux and product research — strengths include strong ai automation reduces manual tagging and synthesis time.
Aircall
Notably
It depends on your workflow. Aircall is strong for running outbound and inbound sales calling with ai transcription, while Notably is strong for transcribing and analyzing user interview recordings for ux and product research. Both transcribe and summarize meetings.
Aircall is a free tier with paid upgrades and Notably is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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