AI-Media: AI-Media is a global captioning provider whose LEXI engine delivers AI-powered live captions and recorded transcripts for broadcast, events, corporate meetings, and enterprise. Backtrack: An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist AI-Media when adding live captions and translation to corporate virtual meetings, webinars, and town halls on zoom or teams matters most, and Backtrack when sales teams generating crm-ready follow-ups from event meetings matters most. Try them side by side on real calls before deciding — needs vary by team.
AI-Media is a global captioning provider whose LEXI engine delivers AI-powered live captions and recorded transcripts for broadcast, events, corporate meetings, and enterprise.
An AI meeting intelligence tool for trade shows and hosted buyer events that captures 1:1 conversations and turns them into CRM-ready notes and insights.
AI-Media is an established captioning and accessibility technology company whose LEXI toolkit produces AI-powered live captions and recorded transcripts across broadcast, sports, government, education, and corporate settings. For meetings and events, LEXI Text generates real-time automatic captions that can be embedded in Zoom and Microsoft Teams or streamed to any web-enabled device, while LEXI Recorded captions on-demand video and audio. The company also runs a dedicated transcription service that turns recorded interviews, meetings, lectures, and AGMs into editable documents. LEXI Library lets users search, scroll, and edit time-stamped captions during or after a session and download transcripts as txt, docx, json, srt, or webvtt. LEXI Translate adds multilingual captions, and LEXI Voice provides real-time voice translation. Delivery runs over AI-Media's iCap cloud network plus hardware encoders for broadcast workflows. It suits enterprises, broadcasters, venues, and institutions that need accessible, accurate captions and transcripts at scale. Customers span media networks, universities, and parliaments. Pricing is quote-based through the sales team.
Best suited for
Backtrack is an AI meeting intelligence product focused on a niche that most notetakers ignore: in-person B2B conversations at trade shows, conferences, and hosted buyer events. Rather than running as a meeting bot, Backtrack captures live 1:1 conversations and converts them into transcripts, structured summaries, and CRM-ready follow-up notes so sales teams do not have to take notes during busy events. Its consumer app, marketed as Backtrack, also offers retroactive recording that continuously buffers recent audio and saves only the last several minutes when the user explicitly chooses to, which is useful for capturing a conversation that has already started; the company stores audio locally on-device until the user decides to upload or share, and recordings are not live-streamed. For events, Backtrack offers pre-configured capture that activates around scheduled meetings, transcription tuned for noisy venues, summaries covering buyer intent, objections, priorities, and next steps, and anonymized trend reports for organizers. It supports transcription in over 100 languages and provides an opt-out path for attendees, emphasizing transparency around recording. Backtrack is aimed at exhibitors, event organizers, and sales teams who need reliable conversation capture and follow-up in event settings. Pricing varies by plan. Check the official website for current pricing.
Best suited for
AI-Media is custom pricing (contact sales); Backtrack is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | AI-Media | Backtrack |
|---|---|---|
| Core capability | LEXI Text AI-powered live automatic captions for events, webinars, and virtual meetings | Capture of in-person 1:1 conversations at trade shows and hosted events |
| Standout feature | LEXI Recorded automated captioning and transcripts for on-demand video and audio | Retroactive recording that saves the most recent minutes on demand (consumer app) |
| Team usage | Dedicated transcription service converting meetings, interviews, and lectures into editable documents | Transcription tuned for noisy venues in 100+ languages |
| Integrations | LEXI Library to search, scroll, edit, and archive time-stamped captions during or after sessions | Structured summaries covering buyer intent, objections, priorities, and next steps |
| Languages & capture | Transcript export in txt, docx, json, srt, and webvtt formats | CRM-ready follow-up notes and anonymized organizer trend reports |
| Best-fit workflow | LEXI Translate multilingual captions and LEXI Voice real-time voice translation | Local on-device storage until the user uploads or shares, with attendee opt-out |
AI-Media
Choose AI-Media if you need adding live captions and translation to corporate virtual meetings, webinars, and town halls on zoom or teams — strengths include broadcast-grade accuracy from a long-established, publicly listed captioning provider.
Backtrack
Choose Backtrack if you need exhibitors capturing booth and 1:1 buyer conversations at trade shows — strengths include purpose-built for in-person event conversations that most notetakers miss.
AI-Media
Backtrack
It depends on your workflow. AI-Media is strong for adding live captions and translation to corporate virtual meetings, webinars, and town halls on zoom or teams, while Backtrack is strong for exhibitors capturing booth and 1:1 buyer conversations at trade shows. Both transcribe and summarize meetings.
AI-Media is custom pricing and Backtrack is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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