Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Yoodli: AI communication and role-play coaching platform used by sales teams for pitch certification, onboarding, and judgment-free conversation practice. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Yoodli when rehearsing cold calls, discovery, and demos before live meetings matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI communication and role-play coaching platform used by sales teams for pitch certification, onboarding, and judgment-free conversation practice.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Yoodli is an AI-powered role-play and communication coaching platform that lets people practice high-stakes conversations in a private, judgment-free environment and get instant feedback. While it serves broader communication needs like public speaking and interview prep, it is widely used by sales teams for pitch certification, sales onboarding, and go-to-market enablement. Reps practice against customizable AI conversation partners and even multi-persona scenarios that simulate group presentations or buying committees, then receive real-time feedback on content and delivery, including pacing, conciseness, and filler words. Teams can upload their own brand voice, best practices, and methodology so practice reflects how they actually sell, and analytics and reporting let managers track progress over time. Yoodli integrates with existing enterprise tools and is SOC 2 Type 2 certified and GDPR compliant, with adoption by large organizations. For SDR and AE teams, it provides a low-pressure way to rehearse cold calls, discovery, and demos before live customer conversations, complementing call-recording and conversation-intelligence tools that analyze real meetings after the fact. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Yoodli is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Yoodli |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Customizable AI role-play conversation partners |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Multi-persona scenarios for group presentations and buying committees |
| Team usage | Buying-signal, objection, and sentiment detection | Real-time feedback on content, delivery, pacing, and filler words |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Custom content upload for brand voice and methodology |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Analytics and reporting to track rep progress |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Enterprise integrations with SOC 2 Type 2 and GDPR compliance |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Yoodli
Choose Yoodli if you need pitch certification and sales onboarding for new reps — strengths include low-pressure, judgment-free practice environment for reps.
Agaton
Yoodli
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Yoodli is strong for pitch certification and sales onboarding for new reps. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Yoodli is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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