Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Wudpecker: AI notes with templates for sales, CS and product calls This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Wudpecker when standardized meeting summaries matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI notes with templates for sales, CS and product calls
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Wudpecker is an AI meeting notetaker that records and transcribes calls and then generates structured, template-based summaries so each meeting produces consistent, ready-to-use notes. It works across major conferencing platforms and focuses on turning conversations into organized write-ups — decisions, next steps, and key points — rather than leaving users with a raw transcript. Templates let teams standardize how different meeting types are documented, which is useful for sales discovery calls, customer conversations, and recurring internal meetings. Wudpecker can share summaries and push notes into other tools so follow-ups happen where teams already work, and it supports multiple languages for international users. It is typically adopted by customer-facing and sales teams that value clean, repeatable summaries and want to reduce the manual effort of writing up calls, positioning itself as a lightweight, template-driven notetaker rather than a heavy analytics platform. Platforms: Zoom / Google Meet / Microsoft Teams. Integrations: Zoom, Google Meet, Microsoft Teams, HubSpot. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Wudpecker is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Wudpecker |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Recording and transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Template-based AI summaries |
| Team usage | Buying-signal, objection, and sentiment detection | Action items and key points |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Sharing and integrations |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Multi-language support |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Recording and transcription |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Wudpecker
Choose Wudpecker if you need sales discovery call notes — strengths include consistent, template-driven summaries.
Agaton
Wudpecker
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Wudpecker is strong for sales discovery call notes. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Wudpecker is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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