Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Willow Voice: Willow Voice is a system-wide AI dictation app for Mac, Windows, and iPhone that converts speech into cleaned-up, formatted text and inserts it at the cursor in any application. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Willow Voice when writing documents and notes in apps like notion with automatic formatting matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Willow Voice is a system-wide AI dictation app for Mac, Windows, and iPhone that converts speech into cleaned-up, formatted text and inserts it at the cursor in any application.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Willow Voice is an AI dictation tool that turns spoken words into polished written text inside any application. Instead of recording meetings, it works at the cursor: you place your cursor in a text field (such as Gmail, Slack, Notion, iMessage, or a code editor), hold a hotkey, speak naturally, and formatted text appears in place. As it transcribes, Willow automatically removes filler words, fixes punctuation, and applies formatting, and it can learn your writing style to adapt tone across different apps. The product is built for professionals who want to write messages, emails, and documents faster than typing. It runs on Mac, Windows, and iPhone, supports voice commands for inserting line breaks and bullet points, handles many languages, and offers an auto-learning dictionary for names and terminology. Willow advertises low-latency transcription and an AI mode that expands brief spoken notes into complete messages. For organizations, it markets SOC 2 and HIPAA compliance, zero data retention, and admin controls. It is a dictation tool rather than a meeting or call recorder.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Willow Voice is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Willow Voice |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | System-wide dictation that inserts transcribed text at the cursor in any app via a hotkey |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automatic cleanup that removes filler words, fixes punctuation, and applies formatting |
| Team usage | Buying-signal, objection, and sentiment detection | Style and tone matching that learns and adapts to your writing across apps |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | AI mode that expands brief spoken notes into complete, polished messages |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Voice commands for formatting (e.g. new line, bullet point) and an auto-learning dictionary for names and terms |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Cross-platform availability on Mac, Windows, and iPhone with support for many languages |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Willow Voice
Choose Willow Voice if you need drafting emails, slack messages, and chat replies by speaking instead of typing — strengths include works everywhere you type instead of being locked to a single app or note interface.
Agaton
Willow Voice
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Willow Voice is strong for drafting emails, slack messages, and chat replies by speaking instead of typing. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Willow Voice is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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