Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Vizard: Vizard is an AI video tool that transcribes audio and video into searchable, editable text in 30+ languages while automatically detecting highlights and turning long recordings into short clips. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Vizard when converting zoom or other recorded meetings into transcripts and shareable clips matters most. Test each on your own meetings; the right choice tends to become obvious quickly.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Vizard is an AI video tool that transcribes audio and video into searchable, editable text in 30+ languages while automatically detecting highlights and turning long recordings into short clips.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Vizard is a multimodal AI video platform whose transcription engine converts uploaded audio and video into searchable, editable text. Users can transcribe files from their computer, paste a YouTube link, or import Zoom recordings, then read and edit the result like a document. The tool supports 30+ languages including English, Spanish, French, German, Japanese, Korean, Mandarin, Portuguese, Hindi, and Arabic, and lets users export transcripts as .SRT or .TXT files. Beyond plain transcription, Vizard analyzes the recording to identify key moments and highlights, auto-generate captions and subtitles, and produce short, social-ready clips with smart titles. Its transcript-based editor lets you trim footage, cut bad takes, and remove silences simply by deleting words. Vizard is aimed primarily at content creators, podcasters, marketers, coaches, and agencies who repurpose long-form video, but the transcription and Zoom-import features also serve anyone needing voice-to-text. It offers a team workspace for collaboration, brand templates, and caption translation into many additional languages.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Vizard is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Vizard |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI transcription of audio and video into searchable, editable text in 30+ languages |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Imports from computer uploads, YouTube links, and Zoom recordings |
| Team usage | Buying-signal, objection, and sentiment detection | Transcript-based editing - cut footage by deleting words, remove silences and bad takes |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Automatic highlight/chapter and key-clip detection from long recordings |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Auto-generated captions and subtitles with translation into many languages |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Transcript export to .SRT and .TXT, plus team workspace collaboration |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Vizard
Choose Vizard if you need transcribing podcasts, webinars, or recorded videos into editable, searchable text — strengths include transcribes both audio and video and supports a wide range of languages.
Agaton
Vizard
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Vizard is strong for transcribing podcasts, webinars, or recorded videos into editable, searchable text. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Vizard is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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