Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Vexa: API-first, open-source meeting transcription platform that deploys bots to capture real-time, speaker-labeled transcripts for developers. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Vexa when streaming live, speaker-labeled transcripts into applications matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
API-first, open-source meeting transcription platform that deploys bots to capture real-time, speaker-labeled transcripts for developers.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Vexa is an API-first, open-source meeting transcription and intelligence platform aimed primarily at developers and technical teams who want to build meeting features into their own products. Rather than being a polished end-user notetaking app, Vexa provides a developer toolkit: it deploys bots that join meetings via a URL, capture audio, and stream back real-time, speaker-diarized transcripts with low latency over WebSocket, alongside REST interfaces for programmatic bot control. Captured data can be stored and queried for retrieval and export, enabling teams to build live transcription, searchable meeting repositories, or downstream analysis on top of the platform. Vexa currently supports Google Meet and Microsoft Teams, with Zoom support indicated as planned, and its codebase is available on GitHub under an Apache 2.0 license, with both self-hosted and managed cloud deployment options. Because it exposes meeting capture and transcription as programmable infrastructure, Vexa is suited to engineering teams in areas like sales, recruiting, and other domains that need to embed meeting intelligence into custom workflows rather than rely on a standalone consumer app. It is best for developers who want control over how transcripts are captured, stored, and used. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Vexa is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Vexa |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | API-first design with REST and WebSocket interfaces |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Real-time, speaker-diarized transcription with low latency |
| Team usage | Buying-signal, objection, and sentiment detection | Deployable bots that join meetings via URL to capture audio |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Open-source (Apache 2.0) with self-hosted or managed cloud options |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Data storage with query and export capabilities |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Supports Google Meet and Microsoft Teams (Zoom planned) |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Vexa
Choose Vexa if you need building custom meeting-intelligence features into a product — strengths include programmable infrastructure for embedding meeting transcription into products.
Agaton
Vexa
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Vexa is strong for building custom meeting-intelligence features into a product. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Vexa is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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