Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Userology: Vision-aware AI UX research agent that moderates usability and concept-testing interviews and reports task metrics and insights. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Userology when scaling generative ux interviews without researcher bottlenecks matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Vision-aware AI UX research agent that moderates usability and concept-testing interviews and reports task metrics and insights.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Userology is an AI UX research platform built around a vision-aware AI moderator that conducts user research interviews and usability tests at scale. Unlike text-only interview bots, its moderator can watch participants complete tasks on screen, layering in interaction analysis to evaluate how users actually navigate a product, and it asks context-aware follow-up questions, detects silence, and handles technical glitches during a session. The platform supports several research methods, including generative voice interviews, prototype testing with Figma links, live product research on existing Android, iOS, and web experiences, and diary studies, with additional evaluative methods noted as in development. It supports moderation in 40-plus languages and offers built-in participant recruitment from a large panel, plus an integration with User Interviews for additional targeting, screening, and recruitment. After sessions, Userology automatically generates reports that combine transcripts, qualitative and quantitative patterns, and key metrics, and it lets teams chat with their research data to dig into findings. The product positions itself as a way for product and design teams to compress research timelines from weeks to days while reducing the manual hours typically required for moderating and analyzing studies. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Userology is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Userology |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Vision-aware AI moderator that observes on-screen task completion |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Context-aware follow-ups with silence detection and glitch handling |
| Team usage | Buying-signal, objection, and sentiment detection | Multiple methods: voice interviews, prototype testing, live product research, diary studies |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Automated reports with transcripts, insights, and task-based metrics |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Chat-with-your-research data exploration |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Built-in panel recruitment plus User Interviews integration, 40+ languages |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Userology
Choose Userology if you need ai-moderated usability and prototype testing of apps and web products — strengths include vision awareness supports usability and prototype testing, not just verbal interviews.
Agaton
Userology
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Userology is strong for ai-moderated usability and prototype testing of apps and web products. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Userology is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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