Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. UserBit: UserBit is a qualitative UX research platform that transcribes user-interview recordings and helps teams organize, tag, and analyze research data in one repository. Here's where each one pulls ahead on pricing, features, and the meetings it suits best.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and UserBit when tagging and coding interview transcripts to synthesize insights across a study matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
UserBit is a qualitative UX research platform that transcribes user-interview recordings and helps teams organize, tag, and analyze research data in one repository.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
UserBit is a qualitative user-research platform for product, design, and UX teams, agencies, and freelancers. Users upload audio or video recordings of user interviews, and UserBit's AI generates transcripts in many languages, automatically splitting the text by speaker. A companion video player stays synced to the transcript, so scrolling the text moves the recording and clicking the video seek bar jumps to the matching words. Researchers can add custom vocabulary to improve accuracy and edit transcripts inline. Beyond transcription, the platform manages interview participants, questions, and responses, and lets teams capture qualitative notes and files. Tagging a portion of a transcript automatically creates a video clip of that moment, and a taxonomy/coding system supports synthesis. Analysis tools include charts and correlation maps to surface insights, and UserBit also offers journey-mapping and persona-building modules. It is web-based and centralizes the full research workflow from raw interviews to shareable findings in a single repository.
Best suited for
Agaton is a free tier with paid upgrades (freemium); UserBit is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | UserBit |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI transcription of uploaded interview audio/video with automatic speaker separation |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Video player synced to the transcript for analysis |
| Team usage | Buying-signal, objection, and sentiment detection | Tagging that auto-generates video clips, plus taxonomy and coding for synthesis |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Interview participant, question, and response management |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Qualitative notes and file organization in a central repository |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Insight analysis tools including charts and correlation maps, plus journey maps and personas |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
UserBit
Choose UserBit if you need transcribing and analyzing recorded user interviews for ux and product research — strengths include combines transcription with full qualitative-research workflow (tagging, coding, analysis) in one place.
Agaton
UserBit
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while UserBit is strong for transcribing and analyzing recorded user interviews for ux and product research. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and UserBit is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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