Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Traq.ai: Conversation intelligence platform that records, transcribes, and analyzes sales calls and links insights to the CRM. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Traq.ai when coaching reps using recorded conversations and analytics matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Conversation intelligence platform that records, transcribes, and analyzes sales calls and links insights to the CRM.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Traq.ai is a conversation intelligence platform built for sales teams that records, transcribes, and analyzes sales calls and meetings. After each conversation, the platform generates summaries, action items, and recommended next steps, and applies analysis such as sentiment and topic detection to surface buyer preferences, competitive mentions, and obstacles raised during the call. These outputs are attached to the relevant prospect or deal record in connected systems, helping reduce manual note-taking and administrative work. Traq.ai integrates with common CRMs including HubSpot and Salesforce, as well as conferencing tools such as Zoom, Microsoft Teams, and Google Meet, and offers a mobile app for capturing in-person meetings. An AI assistant, referred to as Ask Ava, lets users query their full repository of recorded conversations to find specific information and trends across deals. The platform is aimed at sales managers and reps who want consistent call documentation, coaching material drawn from real conversations, and CRM records that stay current without heavy manual entry. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Traq.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Traq.ai |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Automatic call recording and transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | AI summaries, action items, and recommended next steps |
| Team usage | Buying-signal, objection, and sentiment detection | Sentiment and conversation analytics |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | CRM integrations (HubSpot, Salesforce) and conferencing connectors (Zoom, Teams, Meet) |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Ask Ava AI assistant to query past conversations |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Mobile app for in-person meeting capture |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Traq.ai
Choose Traq.ai if you need documenting sales calls with summaries and action items — strengths include links call insights directly to crm prospect and deal records.
Agaton
Traq.ai
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Traq.ai is strong for documenting sales calls with summaries and action items. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Traq.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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