Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Transcri: Transcri is an AI-powered web platform that transcribes, subtitles, and translates uploaded audio and video files across more than 100 languages. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Transcri when generating multilingual subtitles and translations for video content matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Transcri is an AI-powered web platform that transcribes, subtitles, and translates uploaded audio and video files across more than 100 languages.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Transcri is a cloud-based, AI-powered transcription platform that converts uploaded audio and video files into accurate text, subtitles, and translations. Users upload recordings through the browser, and the service automatically generates transcripts with speaker identification and supports more than 100 languages. An online editor lets users refine results and switch between dialogue mode and subtitle mode, while content can be exported in 20-plus formats compatible with YouTube and common video-editing software. A built-in AI assistant can query a file, summarize discussions, extract key moments, add chapters, and help write reports, making recorded meetings and interviews easier to review. Collaboration features allow teams to share projects and manage workflows together. The platform emphasizes data security, with AES-256 encryption and EU-based data handling. Because it works from pre-recorded files rather than joining live calls, Transcri suits users who already have meeting recordings, interviews, podcasts, or video content they need transcribed. It targets businesses, media organizations, educational institutions, and public-sector teams.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Transcri is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Transcri |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI transcription of uploaded audio and video files |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automatic speaker identification (diarization) |
| Team usage | Buying-signal, objection, and sentiment detection | Subtitle generation with export in 20+ formats |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Translation and transcription across 100+ languages |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | AI assistant to summarize, extract key moments, and write reports |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Online editor with dialogue and subtitle modes plus team collaboration |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Transcri
Choose Transcri if you need transcribing and subtitling recorded meetings, interviews, and webinars — strengths include supports a very large number of languages for transcription and translation.
Agaton
Transcri
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Transcri is strong for transcribing and subtitling recorded meetings, interviews, and webinars. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Transcri is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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