Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. toruno: Ricoh's Japanese meeting recording service combining transcription, audio recording, and screen capture for online and in-person meetings. Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and toruno when organizations wanting screen context preserved alongside the transcript matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Ricoh's Japanese meeting recording service combining transcription, audio recording, and screen capture for online and in-person meetings.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
toruno is a meeting recording service from Ricoh Company, Ltd. in Japan that captures meetings as a combination of transcription, audio recording, and screen capture, so users can later review who said what and what was shown on screen. It works with web meetings on platforms such as Microsoft Teams and Zoom as well as on-site meetings. toruno offers several capture methods: a Windows desktop application that performs real-time transcription during live meetings, an iPhone app for recording on-site discussions, and a web interface for uploading existing audio or video files. After capture, it can generate AI summaries with customizable templates to turn raw transcripts into structured meeting minutes. Japanese transcription is the primary focus, and a business/AI summary plan also supports transcription of other languages such as English and Chinese. The service includes enterprise-grade security and administration features, including two-factor authentication, IP restrictions, and per-user permission management over transcriptions, plus integration with kintone. It is aimed at Japanese businesses that want a searchable, shareable record of meetings and negotiations. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); toruno is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | toruno |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Combined transcription, audio recording, and screen capture of meetings |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Real-time transcription via Windows desktop app, plus iPhone and file-upload capture |
| Team usage | Buying-signal, objection, and sentiment detection | AI-generated summaries with customizable minutes templates |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Japanese-first transcription with English and Chinese support on higher plans |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Enterprise security: two-factor authentication and IP restrictions |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Per-user permission management over transcriptions |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
toruno
Choose toruno if you need japanese teams needing searchable records of meetings and business negotiations — strengths include screen capture alongside transcript preserves visual context from meetings.
Agaton
toruno
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while toruno is strong for japanese teams needing searchable records of meetings and business negotiations. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and toruno is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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