Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. tl;dv: Video-first AI meeting recorder with searchable clips, 30+ language transcription, and EU/GDPR-friendly hosting. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and tl;dv when eu teams needing gdpr-friendly hosting matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Video-first AI meeting recorder with searchable clips, 30+ language transcription, and EU/GDPR-friendly hosting.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
tl;dv records meetings across Zoom, Google Meet, and Microsoft Teams and turns them into searchable video clips and transcripts in 30+ languages, with EU/GDPR-friendly hosting. The free plan offers unlimited recording, but keeps recordings for only 3 months and caps AI notes at 10 for the account's lifetime. Native CRM (HubSpot, Salesforce) and AI coaching are on the Business plan.
Best suited for
Agaton is a free tier with paid upgrades (freemium); tl;dv is from $18/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | tl;dv |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Video clips |
| Standout feature | Real-time, personalized coaching delivered during live interactions | 30+ languages |
| Team usage | Buying-signal, objection, and sentiment detection | EU/GDPR hosting |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Speaker recognition |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Video clips |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | 30+ languages |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
tl;dv
Choose tl;dv if you need teams sharing video highlights — strengths include free plan with unlimited recording and 30+ language transcription.
Agaton
tl;dv
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while tl;dv is strong for teams sharing video highlights. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and tl;dv is from $18/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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