Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Tario AI: AI outbound platform with a built-in dialer that records, transcribes, and scores SDR sales calls for coaching. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Tario AI when automatically transcribing and analyzing high-volume dialer calls matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
AI outbound platform with a built-in dialer that records, transcribes, and scores SDR sales calls for coaching.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Tario AI is an agentic outbound sales platform for SDR teams and revenue leaders that combines prospecting, multi-channel outreach, and an AI dialer with conversation intelligence. Its call analysis capability is a core pillar: every call placed through Tario's dialer is automatically recorded without a manual step, stored securely, and indexed by rep, campaign, and lead. Each recording is transcribed with speaker separation between rep and prospect and then run through Tario's AI, which scores calls across dimensions such as opening, discovery, value pitch, objection handling, and close, with timestamped feedback tied directly to the transcript. The platform tracks talk ratio and flags when reps dominate conversations, and a team coaching dashboard aggregates metrics so managers can spot patterns and share standout calls. Tario also handles AI-driven research, message personalization, automated dialing, and two-way CRM sync with Salesforce, HubSpot, and Pipedrive. It is built for outbound teams that want call recording, transcription, and structured coaching feedback alongside their dialing workflow rather than as a separate tool. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Tario AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Tario AI |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Built-in AI dialer with automatic call recording for outbound teams |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Transcription with rep/prospect speaker separation |
| Team usage | Buying-signal, objection, and sentiment detection | AI call scoring across opening, discovery, pitch, objection handling, and close |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Timestamped feedback tied to the transcript and talk-ratio tracking |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Team coaching dashboard with aggregated metrics and shareable calls |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Two-way CRM sync with Salesforce, HubSpot, and Pipedrive |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Tario AI
Choose Tario AI if you need sdr managers coaching reps on recorded, scored outbound calls — strengths include recording and analysis are automatic for every dialed call.
Agaton
Tario AI
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Tario AI is strong for sdr managers coaching reps on recorded, scored outbound calls. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Tario AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Yes. Many teams run more than one meeting assistant when the workflows are complementary.
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