Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Sumit-AI: Israeli AI transcription platform with strong Hebrew support, offering meeting protocols, summaries, captions, and translation across several products. Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Sumit-AI when transcribing interviews and recordings for journalists and media teams matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Israeli AI transcription platform with strong Hebrew support, offering meeting protocols, summaries, captions, and translation across several products.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sumit-AI is an Israel-based transcription platform that combines AI speech-to-text with human editing options, with a particular focus on the Hebrew language. The company groups its capabilities into several products aimed at different workflows, including real-time transcription for conferences, courts, and universities, recording and transcription for journalists and interviewers, and tools for editors and producers. For meetings, Sumit-AI can produce transcripts, meeting protocols, and summary briefs, and it supports speaker recognition and separation so contributions can be attributed to individual participants. The platform advertises support for translation into multiple languages and the generation of captions and subtitles in addition to plain transcripts. It is positioned for professional organizations that need accurate documentation of spoken content, and it has been referenced publicly in connection with bringing Hebrew transcription to mainstream meeting platforms. The site remains active and the product is presented as an operating service for businesses, media teams, and institutions handling Hebrew and multilingual audio. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Sumit-AI is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Sumit-AI |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI speech-to-text transcription with optional human review |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Hebrew-focused language support plus translation into multiple languages |
| Team usage | Buying-signal, objection, and sentiment detection | Speaker recognition and separation |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Meeting protocols and summary briefs |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Real-time transcription for conferences and live settings |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Caption and subtitle generation |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Sumit-AI
Choose Sumit-AI if you need documenting hebrew-language business meetings and producing protocols — strengths include specialized handling of hebrew, an underserved transcription language.
Agaton
Sumit-AI
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Sumit-AI is strong for documenting hebrew-language business meetings and producing protocols. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Sumit-AI is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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