Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Subvideo.ai: A browser-based AI subtitle generator that transcribes audio and video into time-coded captions, with in-browser editing, translation, and multi-format export. We compare them on cost, capture approach, and day-to-day fit so you can choose faster.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Subvideo.ai when generating and styling captions for videos with per-speaker formatting matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
A browser-based AI subtitle generator that transcribes audio and video into time-coded captions, with in-browser editing, translation, and multi-format export.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Subvideo.ai is a browser-based AI subtitle and transcription tool that automatically converts uploaded audio and video into time-coded text. Users upload common formats (including MP4, MOV, MKV, MP3, and WAV), and the platform generates subtitle lines that can be refined in an integrated studio with a timeline view, where text and timing can be edited, lines split or merged, and captions previewed directly on the video. It supports speaker recognition to separate and style different speakers, and offers one-click translation across many languages while preserving timing. Outputs include SRT, VTT, ASS, TXT, DOCX, PDF, CSV, and JSON, as well as videos with burned-in (hard-coded) captions and XML exports for editors like Premiere, Final Cut Pro, and DaVinci Resolve. It is aimed primarily at video creators, educators, and agencies, but its audio support, speaker detection, and plain-text transcript exports also make it usable for transcribing interviews, podcasts, and recorded meetings. The platform offers a free tier with daily upload and file-length limits, plus a paid unlimited plan.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Subvideo.ai is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Subvideo.ai |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Automatic AI speech-to-text transcription from audio and video files |
| Standout feature | Real-time, personalized coaching delivered during live interactions | In-browser subtitle editor with timeline view for adjusting text and timing |
| Team usage | Buying-signal, objection, and sentiment detection | Speaker recognition to separate and style multiple speakers |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Multi-language translation that preserves timing |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Export to SRT, VTT, ASS, TXT, DOCX, PDF, CSV, and JSON plus burned-in captions |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | XML exports for Premiere Pro, Final Cut Pro, and DaVinci Resolve |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Subvideo.ai
Choose Subvideo.ai if you need transcribing recorded interviews or podcasts into editable text and subtitle files — strengths include supports both audio and video input and exports editable plain-text transcripts (txt, docx, pdf).
Agaton
Subvideo.ai
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Subvideo.ai is strong for transcribing recorded interviews or podcasts into editable text and subtitle files. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Subvideo.ai is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
You can — some teams pair them when each covers a different part of the meeting workflow.
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