Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. SubtitleBee: SubtitleBee is an AI-powered web app that auto-transcribes audio and video and adds styled, translatable subtitles in 120+ languages. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and SubtitleBee when adding accurate, styled captions to social and marketing videos matters most. Run both through a week of actual calls to see which suits your workflow.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
SubtitleBee is an AI-powered web app that auto-transcribes audio and video and adds styled, translatable subtitles in 120+ languages.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
SubtitleBee is a browser-based AI tool that automatically converts spoken audio and video into text and generates synchronized, styled subtitles. Beyond captioning marketing clips and social videos, it offers a dedicated audio-transcription mode that handles interviews, lectures, meetings, voice memos, webinars, and podcasts: users upload a recording, select the source language, then review and edit the AI-generated transcript in an in-browser editor before exporting. It recognizes a wide range of languages and can translate captions across many of them, making it useful for global and accessibility-focused workflows. Transcripts and subtitles can be downloaded in standard formats including TXT, SRT, VTT, and ASS. Additional editing tools let users restyle captions (font, color, size, opacity), resize and crop video for different platforms, and add overlay "supertitles." It targets content creators, podcasters, educators, marketers, and professionals who need fast, editable transcripts and captions without technical skills. SubtitleBee has been operating since 2019 and runs entirely in the browser.
Best suited for
Agaton is a free tier with paid upgrades (freemium); SubtitleBee is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | SubtitleBee |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI transcription of audio and video for interviews, meetings, webinars, podcasts, and voice memos |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automatic subtitle/caption generation with recognition of 120+ languages |
| Team usage | Buying-signal, objection, and sentiment detection | Subtitle translation across many languages for multilingual output |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | In-browser transcript editor to review and correct AI output before export |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Export to multiple formats including TXT, SRT, VTT, and ASS |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Caption styling plus video resizing/cropping (16:9, 9:16, 1:1) and overlay captions |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
SubtitleBee
Choose SubtitleBee if you need transcribing recorded interviews, meetings, or webinars into editable text — strengths include single tool covers both transcription and styled subtitling, with translation into many languages.
Agaton
SubtitleBee
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while SubtitleBee is strong for transcribing recorded interviews, meetings, or webinars into editable text. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and SubtitleBee is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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