Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Subanana: Hong Kong AI transcription and subtitling platform with meeting transcription, summaries, and multilingual support. The right pick comes down to team size, budget, and the workflows you want to automate.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Subanana when generating and exporting subtitles for video content matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Hong Kong AI transcription and subtitling platform with meeting transcription, summaries, and multilingual support.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Subanana is an AI transcription and subtitling platform based in Hong Kong and operated by Datax AI Solutions. It positions itself as an AI subtitling and transcription tool for the Hong Kong market, handling mixed Cantonese-and-English content as well as more than 80 languages including Chinese, English, Japanese, Korean, and Thai. The platform automatically transcribes audio and video, generates and embeds subtitles, and exports results in multiple formats such as .srt, .docx, .csv, and .txt, making it useful for content creators and marketers in addition to meeting documentation. Its meeting transcription capabilities include real-time voice transcription with live translation, automatic speaker identification, automated summaries, and action items, along with support for recording Google Meet and Microsoft Teams meetings. Subanana offers a freemium model with a short free allowance before paid plans, and it is frequently presented as a local alternative to international tools and to Korean services like Clova Note for users who need strong Cantonese and code-switching handling. The product serves a broad base of individual users and teams across content, business, and remote-work scenarios. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Subanana is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Subanana |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | AI transcription and subtitle generation across 80+ languages |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Strong handling of mixed Cantonese-and-English (code-switching) audio |
| Team usage | Buying-signal, objection, and sentiment detection | Meeting transcription with automated summaries and action items |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Real-time voice transcription with live translation |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Automatic speaker identification |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Subtitle embedding and export to .srt, .docx, .csv, and .txt |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Subanana
Choose Subanana if you need transcribing and summarizing cantonese-english meetings for hong kong teams — strengths include built for the hong kong market with strong cantonese and code-switching support.
Agaton
Subanana
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Subanana is strong for transcribing and summarizing cantonese-english meetings for hong kong teams. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Subanana is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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