Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Sonix: High-accuracy automated transcription in 50+ languages Below, they line up on price, capture method, and how each fits a real meeting stack.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Sonix when interview and podcast transcription matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
High-accuracy automated transcription in 50+ languages
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sonix is an automated transcription service that converts audio and video into accurate, searchable text across a wide range of languages. While not a meeting bot in the traditional sense, it is widely used to transcribe recorded meetings, interviews, podcasts, and videos, making it a core AI-transcription tool for teams that work with recorded conversations. Sonix provides an in-browser editor where users can review and correct transcripts, add timestamps and speaker labels, and search across content quickly. It also offers translation and subtitle features, which helps multilingual teams and content creators repurpose recordings. Because it focuses on high-quality transcription rather than live meeting assistance, Sonix is often paired with recording tools or used to process existing audio and video files. It is popular with researchers, journalists, podcasters, and businesses that need reliable transcripts they can edit, search, and translate, with an emphasis on accuracy and language coverage. Platforms: Web / upload audio and video. Integrations: Zapier, Google Drive. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Sonix is a free tier with paid upgrades (paid). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Sonix |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Automated transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | In-browser transcript editor |
| Team usage | Buying-signal, objection, and sentiment detection | Multi-language support |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Translation and subtitles |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Search across transcripts |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Automated transcription |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Sonix
Choose Sonix if you need transcribing recorded meetings — strengths include accurate transcription with strong editing.
Agaton
Sonix
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Sonix is strong for transcribing recorded meetings. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Sonix is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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