Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Sembly AI: Team-focused notetaker with action items across 48 languages Which one wins depends on your platform mix, budget, and how hands-off you want notes to be.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Sembly AI when multilingual meeting transcription matters most. Trial each on a few real meetings before you commit — the better fit usually shows fast.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Team-focused notetaker with action items across 48 languages
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Sembly AI records and transcribes meetings in 40+ languages, then produces AI notes, summaries, and automatically detected tasks, with an AI chat assistant (Semblian) over single or multiple meetings. It connects to Zoom, Google Meet, Microsoft Teams, and Webex, and automates via Zapier, webhooks, MCP, and CRM tools. As of March 2026, Sembly no longer offers a permanent free plan — the only no-cost option is a time-limited Basic free trial; paid plans start at $10/user/mo (annual).
Best suited for
Agaton is a free tier with paid upgrades (freemium); Sembly AI is from $10/mo (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Sembly AI |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | 40+ language transcription |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automated action items |
| Team usage | Buying-signal, objection, and sentiment detection | Semblian AI chat |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Workflow automations |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | 40+ language transcription |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Automated action items |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Sembly AI
Choose Sembly AI if you need team ai notes with task automation — strengths include transcription and ai notes in 40+ languages.
Agaton
Sembly AI
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Sembly AI is strong for team ai notes with task automation. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Sembly AI is from $10/mo. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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