Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. SalesHood: SalesHood is an AI sales enablement and coaching platform that transcribes practice and pitch recordings into searchable text and scores reps' spoken sales conversations. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and SalesHood when coaching reps with ai roleplay scoring on tone, messaging, and filler words before live calls matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
SalesHood is an AI sales enablement and coaching platform that transcribes practice and pitch recordings into searchable text and scores reps' spoken sales conversations.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
SalesHood is a revenue enablement and sales coaching platform built for sales teams, managers, and enablement leaders. Within its coaching workflows, reps record or upload pitch practice, deal-win stories, and huddle videos, which SalesHood automatically transcribes into searchable text. The transcription turns spoken audio into text, tags it, and adds it to a content library, so users can search across recordings for a keyword and skip directly to the timestamped segment where it was said, with the term highlighted. SalesHood also offers AI Role Play, where reps practice realistic buyer conversations against AI personas and receive real-time scoring and sentiment analysis on tone, pace, clarity, messaging accuracy, and filler words. Managers review submitted recordings against scorecards and coaching criteria, and dashboards surface skill gaps and performance trends. Alongside these voice-and-transcription features, the broader platform includes digital sales rooms, content management, onboarding, and certification. It is geared toward developing sellers and standardizing how winning sales conversations are captured and coached.
Best suited for
Agaton is a free tier with paid upgrades (freemium); SalesHood is custom pricing (contact sales). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | SalesHood |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Automatic video/audio transcription of pitches, deal-win stories, and huddle recordings into searchable text |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Keyword search across recordings with timestamped highlighting to jump to the exact moment a term is spoken |
| Team usage | Buying-signal, objection, and sentiment detection | AI Role Play simulating buyer conversations with real-time scoring and sentiment analysis |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | AI coaching feedback on tone, pace, clarity, messaging accuracy, and filler words |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Manager review of submitted recordings against scorecards and coaching criteria |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Coaching dashboards tracking individual and team performance trends and skill gaps |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
SalesHood
Choose SalesHood if you need transcribing and searching recorded sales pitch and deal-win videos to share best practices — strengths include transcribes spoken practice and pitch recordings into searchable, timestamped text for easy review.
Agaton
SalesHood
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while SalesHood is strong for transcribing and searching recorded sales pitch and deal-win videos to share best practices. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and SalesHood is custom pricing. Check each vendor's pricing page for the latest plans and free-tier limits.
Often yes: teams combine tools when one handles capture and another handles analysis.
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