Agaton: Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights. Rilla: Speech analytics and AI coaching platform for in-person field sales that replaces traditional ridealongs with recorded, analyzed conversations. This comparison weighs them on pricing, features, and everyday workflow fit.
How Hosiqo compares and tests toolsFinal recommendation
Shortlist Agaton when coaching sales reps in real time during calls to improve objection handling and closing matters most, and Rilla when coaching field reps asynchronously across many appointments matters most. Try them side by side on real calls before deciding — needs vary by team.
Stockholm-based AI conversation intelligence platform that analyzes sales and customer calls to surface buying signals, coach reps, and turn conversations into revenue insights.
Speech analytics and AI coaching platform for in-person field sales that replaces traditional ridealongs with recorded, analyzed conversations.
Agaton is a Stockholm-based AI conversation intelligence and revenue intelligence platform built for sales and customer-facing teams. The product applies voice AI to analyze agent-customer calls, aiming to review interactions rather than only a sampled subset, and surfaces signals such as buying intent, objections, sentiment shifts, and engagement levels. From these signals it generates personalized, real-time coaching guidance for reps during conversations and quality-and-compliance insights that help managers make faster decisions. Agaton evaluates sales skills like objection handling, closing technique, rapport building, and negotiation, and integrates with existing tools in the sales stack including dialers, CRM, Teams, Slack, and email. The company positions Agaton as an autonomous AI co-worker that automates core workflows so reps can focus on relationships and closing. As a European company, Agaton emphasizes European data-privacy standards, GDPR compliance, ISO 27001 certification, and automatic redaction of personally identifiable information. It was founded in 2024 and reports a customer base that includes Nordic enterprises. It is a newer, regionally rooted alternative to large US-based conversation intelligence incumbents. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Rilla is a speech analytics and AI coaching platform built for in-person field sales teams, particularly in home services and the trades. Instead of managers physically accompanying reps on ridealongs, reps record their in-person sales conversations, and Rilla automatically transcribes and analyzes each conversation to surface insights, summaries, and coaching opportunities. Managers gain visibility into conversations across their team and can review recordings, leave comments and highlights, and deliver asynchronous feedback from anywhere, which lets them coach far more appointments than in-person ridealongs would allow. The platform adapts to a team's specific sales process and can highlight how reps' conversations compare to the behaviors of top performers, helping standardize what works. Rilla serves field-sales-heavy industries including home improvement and remodeling, HVAC, plumbing, roofing, solar, automotive, dental, senior living, and multifamily property management. It is designed for sales managers and field reps who need a scalable way to capture, review, and coach face-to-face selling conversations that conventional meeting tools built for video calls do not address. Pricing varies by plan. Check the official website for current pricing.
Best suited for
Agaton is a free tier with paid upgrades (freemium); Rilla is a free tier with paid upgrades (freemium). Always confirm current pricing on each vendor's site before buying.
| Feature | Agaton | Rilla |
|---|---|---|
| Core capability | AI analysis of agent-customer sales calls with quality and compliance monitoring | Mobile recording of in-person sales conversations |
| Standout feature | Real-time, personalized coaching delivered during live interactions | Automatic transcription and AI conversation analysis |
| Team usage | Buying-signal, objection, and sentiment detection | Asynchronous coaching with comments and highlights |
| Integrations | Sales-skill evaluation (objection handling, closing, rapport, negotiation) | Behavior tracking against top-performer patterns |
| Languages & capture | CRM, dialer, Teams, Slack, and email integrations | Adapts analysis to a team's specific sales process |
| Best-fit workflow | Automatic PII redaction with GDPR and ISO 27001 focus | Performance visibility across all reps and appointments |
Agaton
Choose Agaton if you need coaching sales reps in real time during calls to improve objection handling and closing — strengths include european, gdpr-compliant approach with iso 27001 certification appealing to eu/emea teams.
Rilla
Choose Rilla if you need replacing in-person ridealongs with recorded, analyzed conversations — strengths include purpose-built for in-person field sales coaching at scale.
Agaton
Rilla
It depends on your workflow. Agaton is strong for coaching sales reps in real time during calls to improve objection handling and closing, while Rilla is strong for replacing in-person ridealongs with recorded, analyzed conversations. Both transcribe and summarize meetings.
Agaton is a free tier with paid upgrades and Rilla is a free tier with paid upgrades. Check each vendor's pricing page for the latest plans and free-tier limits.
Sure. Running both makes sense when their strengths don't overlap and the budget allows.
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